You may be surprised to find out you are withholding pages, folders, images, etc.from search engines that can drive traffic to your site. While a long standing concerted effort toward SEO can pay off big down the road, don’t forget that sometimes...
This person has every piece of paper on their desk neatly filed and in color-coded folders. Through social media, meet-ups, or conferences you’ll meet some interesting characters. Here's a look at the 16 SEM managers you will come in contact with...
You may also want to add new content to existing folders and areas of the site. When you launch a new site or enter the SEO game for the first time, one of the most obvious first steps is spending some quality time working on on-page optimization.
A recommended approach is not have a site hierarchy more than three folders deep to reach final product page. Once you’ve finished your on-page SEO audit, the next step is to conduct a technical site audit.
From the top of the site each folder is an extra click, and the more folders you have, the longer your conversion funnel gets. We want a folder structure where URLs aren't directly off the site root but not six folders deep.
You can click down through the folders and get the data just for that section, which is a valuable tool for a site that segments content on a folder basis rather than a subdomain basis. Like Google Webmaster Tools (GWT), Bing's Webmaster Tools...
In the example below, a supposed directory of webmasters and their sites has no category or sub-category folders. So he reached out to Search Engine Watch for some answers. What follows is a cautionary tale of missteps towards the complex problem...
One major upside of using this tool instead of putting up ads directly through Facebook is the opportunity to make folders and templates and save all the creative work. When Facebook launched they never created a reliable advertising tool for...
Link equity salvage is the process of finding and redirecting your site's dead pages, folders, and subdomains that still have links. These are the old and mis-redirected, unredirected or simply deleted sections of your site that webmaster tools...
These should include links to the most important top level folders/categories on the site and a link back to the home page. What is the point of garnering a great inbound link profile if your site can hardly be traversed by a search engine or human...
He invented the “wet-folding” origami technique, where folders moisten the paper before folding to create different, softer effects. Upon his death in 2005, the New York Times credited Yoshizawa with inventing a new notation system that allows...
Think like a directory – your website fits in at least one category, and it's usually several folders or categories deep. Best of all, because your results are instant, Google can quickly teach you about your market - and the art of link prospecting.
DELETE ALL YOUR FOLDERS SEOs are an intrinsically disorganized bunch. By our very nature we're constantly taking in information from a thousand different places at once. It's what makes us good at our job, but it also means that we're very easily...
Files and folders such as wp-login.php, wp-admin, and wp-content are pretty easy identifiers that you’re running a WordPress installation. The irony of SEO is that nearly everything involved in the industry is speculation and theory.
Add smarter folders, including the ability to layer foldering. Add a favorites tray that lets users quickly access favorite apps, folders, and links. Google has announced the long-anticipated Android 4.0 Ice Cream Sandwich OS and the Galaxy Nexus...
He uses a series of folders with sitename/country and has consolidated several sites this way into three main sites. Use Sitename/Country Folders, Geotargeting, Redirected Links to Remedy Duplicate Content Issues
Have "placed" folders on your hard drive so you don't double publish: Oops! This article advises on the end stage of a guest publishing cycle: outreach for placement. Note: this is outreach advice for campaigns in which all the content is written...
Within this tool you can exclude all folders and pages included in your robots.txt file and create a standard XML sitemap. One of the first steps of a successful SEO campaign is to make sure you aren’t accidently withholding site content from...
In the final part of the study, participants were shown trivia statements and then shown where that data would be accessible (specifically, in one of five folders on a computer). A new study has demonstrated that Internet technologies, especially...
Admins can also restrict (or grant) access to specific folders or subdomains. Delivering on a promise made to Webmasters, Bing released updates to their tools for webmasters today. Internally called "Honey Badger," the updates to Bing's webmaster...
