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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    Other use cases for the tool could be to isolate a whole folder or folders of your site, Adams says, to see how they fares against one another. As content as a whole becomes the focal point of marketers' efforts, many SEO software providers are...

  2. Google Analytics Content Reports: Understanding the Key Benefits

    Here we see the same data as in the All Pages report, but this time it is broken down by sub folder. This will only be useful to websites that use a consistent sub folder structure in their URLs, or if the URLs are re-written to be suitable through...