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  1. Why Competitive Benchmarking is Integral to Paid Search Success

    For instance, in analyzing the retailer’s 2012 keywords, we found examples with very low CTRs such as “file folder storage” and “wooden bird house. At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and...

  2. 4 Ways to Create a Better Website Experience for Users & Search Engines

    Visitors who land on an internal site page have no idea where they are on the site if the website doesn’t use of breadcrumb navigation, the URL structure has no folder structure, pages are located directly off the root or dynamic in naming...

  3. Tips for Marketing a Sales Call & Free Sample

    The biggest challenge about sample marketing is getting the prospect to consume the sample, and not just stick a zip file in their downloads folder and forget about it. Ideally, this offer acts like a magnet, attracting qualified prospects and...

  4. SEO & Website Redesign: Relaunching Without Losing Sleep

    Is there a folder in the robots.txt file that is inaccurately excluding pages that should be visible? Google is looking at this so be sure there is a clear view of the overall site theme as well as sub-themes flowing into the site through an...

  5. Setting up PPC Campaigns

    The campaigns and Ad Groups are simply ways to organize the information, like a file folder system. Are you starting your own PPC campaign and want to know how to get everything set up for optimal efficiency?