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  1. Google Analytics Content Reports: Understanding the Key Benefits

    Here we see the same data as in the All Pages report, but this time it is broken down by sub folder. This will only be useful to websites that use a consistent sub folder structure in their URLs, or if the URLs are re-written to be suitable through...

  2. Why Competitive Benchmarking is Integral to Paid Search Success

    For instance, in analyzing the retailer’s 2012 keywords, we found examples with very low CTRs such as “file folder storage” and “wooden bird house. At its heart, benchmarking is the practice of analyzing the performance of your competitors’ and...