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Fogg

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  1. 6 #Winning Strategies @CharlieSheen Used To Get 2.2 Million #Tigerblood Followers

    Fogg published a paper titled, "Mass Interpersonal Persuasion" which outlines the potential value of being personally persuasive but having the reach of mass media. BJ Fogg, Stanford Professor, Founder of Persuasive Technology, and one of the "10...

  2. Hot Topics, Odd Stories at SES San Francisco and ClickZ Connected Marketing Week

    I'm sending one of my video crews to cover the Morning Keynote at SES San Francisco by BJ Fogg, the Director of Persuasive Technology Lab at Stanford University. SES San Francisco gets underway two weeks from today on August 17 and ClickZ's...