For example, if a retail chain understands that the majority of their smartphone customers will actually make a purchase in-person, they can modify their targeting to focus on users within the vicinity of their brick-and-mortar stores instead of a...
Creating these unique social identities and extending organized, branded support for each location pays off for brands, and this strategy has been working for quite awhile. Social media’s influence on search results continues to grow.
In the long term maybe you'll be able to convince them to broaden their competitive focus, but in the meantime, wouldn't it be awesome to deliver a content strategy specifically to them that is designed to help them build market share at the...
It is important to also blend your SEO strategy and web design with actually usability – what happens once users hit your site. Reasons Why Responsive Web Design is the Best Option For Your Mobile SEO Strategy
Again, Facebook is still in the process of rolling out Graph Search to its 1 billion+ active user base, so now is the time to get your Page and social strategy in order. Build a strong social strategy now, and begin to engage users as soon as...
When you consider that 60 percent of consumers already consult their smartphone on their way to a brick and mortar store (according to Deloitte Digital), it's undeniable local SEO will play an increasingly dominant role in every marketing strategy.
Content has become so central for the online marketer that improving on their content development strategy is their number one goal in the next 12 months: Search algorithm changes that deemphasized thin content in the SERPs pushed marketers to...
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
Yet, many people are still trying to figure out exactly how social plays into their search strategy. For some insights on those questions, as well as how to attain search and social synergy, I interviewed my friend Rob Garner, former VP of strategy...
Given the growing popularity of Pinterest among users, brands will do well to consider including Pinterest in their SEO and social strategy. Having a strategy that include multiple social media platforms, not just Facebook, Twitter, and Google...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. A new analysis says Google Image Search traffic is down 63 percent on...
Knowing you automatically have a mobile advertising strategy as part of your Facebook Page is an important thing that's resonating with SMBs," said Levy. The Nearby feature is now more clearly branded as "Local Search," but it's still buried in the...
At the heart of all the excitement surrounding Google AdWords enhanced campaigns rolling out this summer is the mobile strategy. These advertisers had no specific mobile strategy, which is a good sample to consider considering that many advertisers...
Years ago, your link building strategy may have consisted of generating about a thousand spammy links while playing a round of golf. How do we, as search marketing professionals, defeat the legacy of spam?
For the best perspective on this question, it's best to take a step back and consider Google's marketing strategy. Get Ready for Google Glass: A Strategy If you're a local company, focus in on local search results and social media.
Carefully choosing the right person(s) to handle social media at the local level is a great step toward developing a successful localized social media strategy that can deliver a powerful presence in social search; however, it also brings up a few...
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Basic search engine optimization (SEO) is fundamental.
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product, the number of...
Tying Trend Data into Your Keyword Strategy All of these trend sources can be leveraged to develop a seasonal keyword strategy. In the digital age, it should come as no surprise that search trends follow the rise and fall of fashion (and cultural...
A lot of ecommerce sites focus solely on their PPC campaigns as their visibility strategy, ignoring the added relevancy that optimizing pages for keywords can offer. That's why PPC campaigns are often a more attractive marketing option to ecommerce...
