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  1. Forget Big Content – Small Content Is Critical to Search Success

    So, how do you go about ensuring you have a strategy filled to the brim not just with content that "fills the gaps" but also with strategic pieces that make the most of the opportunity? The best way to surface these ideas is as part of a larger...

  2. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Their strategy thus far has, by all accounts, proven to be extremely successful. Let's focus on mobile for a moment. One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed.

  3. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    2013 was the year of content marketing – the concept went from new, shiny object and buzzword to trusted marketing strategy. iteration on your message and your tactics, and a well thought-out strategy.

  4. Search Ads Yield 68% More Revenue per Conversion When Integrated With Social

    Does an integrated search and social advertising strategy yield superior results to when they're pursued as separate channels? While a single-channel management focus can have some tactical advantages, it often ignores the strategic goals of the...