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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    DG: When looking at Amazon's optimization strategy, what impresses you most and why? JE: "The most important single thing is to focus obsessively on the customer. By being customer-centric, continuously optimizing and innovating, and creating an...

  2. What is SEM? Depends on Who You Ask

    I think most in 'the biz' think paid when referring to SEM," said Elmer Boutin, associate director of search strategy at Rockfish, and marketing and IT blogger. In the wake of Google algorithm updates, Penguin, Panda and Hummingbird, many have...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    And, if knowing the true impact of content could be achieved, 52 percent of survey respondents said they would allocate between 10 to 25 percent more budget to content strategy. SEOs are also still focused on the business impact of the keyword (90...

  4. Digital Data Trends – Search, Social, & Content Fusion

    More than 84 percent of marketers are allocating more budget to content strategy in 2014, according to the BrightEdge 2014 Content and Search Marketing Survey. Yu started the session by sharing some key trends that focus on breaking down big data...

  5. Influence the Influencers: The Magic of Co-Created Social Content

    How to Adjust Your Content Strategy to Compete Production focuses on quantity strategy. Evaluate where along that continuum your current content strategy falls, and adjust. Utility makes quality the focus and makes sure that content is functional...

  6. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Tailor Your Strategy Treat them well and focus on their unique passions, interests and personalities. The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one big soap box.

  7. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Step Back from Tactics to Focus on Strategy In the last 12 months of the renewed industry focus on content marketing, the data suggests enterprise marketers have engaged in a 'content frenzy'; writing volumes of content while struggling to develop...

  8. 4 UX Tips That Will Improve Your Content Strategy

    You should do the same when it comes to creating your content strategy. Then, every time you start to craft or modify your content strategy, ask yourself which buyer you're looking to make more aware of your brand, convert, or sing your praises.

  9. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    And while press releases as a link building strategy is hotly debated, there is no doubt they bring real traffic when well-written. While SEO firms struggle to explain complex topics such as nofollowing links, editorial appropriateness, disavowing...

  10. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The concept of this strategy is to hide your ads from the competition by blocking their IP address or if you know where they are located geo-target them with your non-performing ads. Try to organize your strategy into three components so you can...