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  1. Remarketing Across Ad Exchanges With DoubleClick Search

    The type of strategy you select will depend on how much data you are currently getting from your Floodlights, but here are some that are worth considering: If you're new to remarketing, I suggest you focus on the highest-impact strategies first...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Consider them and mold them to fit your strategy. Education Is Your Strongest Strategy Before you dive into a new strategy, it's good to get the basics right. If you only check out one company or only click on one hyperlink from this post, let it...

  3. Forget Big Content – Small Content Is Critical to Search Success

    So, how do you go about ensuring you have a strategy filled to the brim not just with content that "fills the gaps" but also with strategic pieces that make the most of the opportunity? The best way to surface these ideas is as part of a larger...

  4. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Their strategy thus far has, by all accounts, proven to be extremely successful. Let's focus on mobile for a moment. One of the more compelling stories in digital media over the past year has been the continued success and momentum of BuzzFeed.