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Focus Groups

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  1. HVB wins with placements and self-directed products

    We focus on baskets of investment-grade names to improve yields without taking a lot of risk. One underlying the bank has used this year is Ethna-Aktiv E, a Luxembourg mixed-asset fund with a focus on Europe and OECD countries.

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  3. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  4. Survey Says: Stop Making Assumptions About Your Content

    For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews but understand the increased time and resource investment required to execute these. Amidst all the discussion, there was one specific...

  5. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Their current strategy was to focus on the "heavy hitter" products that performed the best. You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize...