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  1. Combining Social & Content to Earn Visibility & Earn $$$

    When you're done observing, go to the next step and actually ask your audience what they like - focus groups and questionnaires still work - and can provide useful insights. She specified that once you've identified the various personas/user groups...

  2. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    All too often marketers want to target generic groups such as mommy bloggers or tech bloggers. Treat them well and focus on their unique passions, interests and personalities. The real question is can you do good influencer marketing?

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By doing this simple exercise, we can find less competitive keyword that we can focus on to drive more profit. The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the...

  4. Top 10 SEO New Year's Resolutions for a Successful 2014

    Although that might make you feel a little peckish for some long form articles, you need to focus on the best in healthy snacks; link-inspiring user-generated content, educating prose, expert opinion, multimedia munches and share-demanding content...

  5. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    However, it's possible when making thousands of changes throughout the course of a year that some lingering retired messaging may still be rattling around your ad groups. This entire article could also focus on cleaning up your Product Listing Ads...

  6. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Several Meetup Groups and marketing organizations in the Windy City plan to attend the SES Chicago networking cocktail reception on Tuesday, Nov.for a collaborative get together with SES attendees, speakers and exhibitors.