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  1. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Research focus areas also differ between the two countries’ mobile users – UK mobile searchers cite price comparisons and reviews as their top two mobile research activities, while driving directions and contact information are more important to U...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Sharpening our focus - to bring you new Yahoo! Bing calls a search malware analysis "wrong".

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Market Research (surveys, focus groups) Focus GOAL: Grow Awareness, Improve SEO, Aid Conversion (Social Proof), Reduce Content Costs online stories or articles with significant brand focus or mention X $_____ equivalent content creation cost...

  4. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Separating out low-quality score keywords into their own ad groups. Regrouping your ad groups into tighter themes with closely related ads. Could your “all” search query report indicate that there is room for additional ad groups with more focused...

  5. Google Grants: An Introductory Search Advertising Guide for Nonprofits

    In terms of generally setting up and running your ads, you'll want to use typical best practices (e.g.doing keyword research around your focus areas, having tightly-themed campaigns, ad groups and ads to your keywords, writing copy with clear call...