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  1. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  2. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick says native integration with Google Merchant Center means DoubleClick will monitor advertisers' feeds and automatically subdivide existing product groups by product ID, based on the conversion rates of the products in each group.

  3. Survey Says: Stop Making Assumptions About Your Content

    For more in-depth qualitative research, do consider more intimate 1:1 settings such as focus groups or interviews but understand the increased time and resource investment required to execute these. Amidst all the discussion, there was one specific...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Their current strategy was to focus on the "heavy hitter" products that performed the best. You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize...

  5. Combining Social & Content to Earn Visibility & Earn $$$

    When you're done observing, go to the next step and actually ask your audience what they like - focus groups and questionnaires still work - and can provide useful insights. She specified that once you've identified the various personas/user groups...

  6. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    All too often marketers want to target generic groups such as mommy bloggers or tech bloggers. Treat them well and focus on their unique passions, interests and personalities. The real question is can you do good influencer marketing?