SEO News

Focus Groups

RSS
  1. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    You don't want to give one email to everyone, but rather identify different groups and establish different messaging for different sets of customers. As you build an integrated strategy, you should put the focus and discipline into looking at the...

  2. Why Social Media Listening is Important for Brands

    Utilize real time focus groups. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective. Here are some real cases from large brands that illustrate...

  3. 70% of Customers Pay Under $1,000 for SEO Per Month [Local SEO Survey]

    Another 14 percent focus on a single vertical, preferring to become an expert in one area rather than be a jack of all trades. It was surprising to see outbound calls at 18 percent, while the usual suspects such as LinkedIn, meetups and local...

  4. Location & Lifestyle Key Drivers for the Mobile Path to Purchase in UK, U.S.

    Research focus areas also differ between the two countries’ mobile users – UK mobile searchers cite price comparisons and reviews as their top two mobile research activities, while driving directions and contact information are more important to U...

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google gets consumer service ultimatum from German consumer groups – PCWorldGoogle issued ultimatum: answer user's questions by email or go to court. Sharpening our focus - to bring you new Yahoo! Bing calls a search malware analysis "wrong".

  6. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Market Research (surveys, focus groups) Focus GOAL: Grow Awareness, Improve SEO, Aid Conversion (Social Proof), Reduce Content Costs online stories or articles with significant brand focus or mention X $_____ equivalent content creation cost...