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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Their current strategy was to focus on the "heavy hitter" products that performed the best. You need to fully understand which keywords belong in your golden corral; segment those terms into specific ad groups and campaigns; monitor and optimize...

  2. Combining Social & Content to Earn Visibility & Earn $$$

    When you're done observing, go to the next step and actually ask your audience what they like - focus groups and questionnaires still work - and can provide useful insights. She specified that once you've identified the various personas/user groups...

  3. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    All too often marketers want to target generic groups such as mommy bloggers or tech bloggers. Treat them well and focus on their unique passions, interests and personalities. The real question is can you do good influencer marketing?

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By doing this simple exercise, we can find less competitive keyword that we can focus on to drive more profit. The only way to monetize this data is if you can compare to your account structure and find better themed ad groups that drive up the...