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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    JE: "The most important single thing is to focus obsessively on the customer. They have clearly communicated group goals and the means for all to see the data to understand how they are performing in real-time.

  2. 4 Keyword Strategies for Squeezing Performance From Broad Match

    Broad match modifiers, to focus on searches you surely want. Broad match modified terms allow you to focus on what you want. Use -tablet, -phone, and -camera for the TV ad group. Adjust broad match negatives and modifiers by ad group to get the...

  3. SEO for Startups & New Businesses: An 11 Step Plan

    You need somebody who will work cross-group and who can focus on this. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time plan out how to...

  4. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    This tool is great because it's constantly checking for new areas of optimization that you can focus on. In looking at the first recommended ad group opportunity, Google estimated that this new ad group would provide an additional 1,000 impressions...

  5. 6 Essential Elements for Mobile SEO Success in 2014

    Based on research by the Nielsen Norman Group, Google wants mobile pages to load in one second or less to deliver a positive experience, and keep the user engaged. Focus on the Mobile User Experience Incorporate Clean Design With a Focus on Usability

  6. A New Direction for SEO in 2014: The Secure Search Manifesto

    Marketers that still focus on an outdated dependence on rank checking tools will see their SEO performance decline rapidly. The evolution of SEO and the focus on content started a long time ago. Google's Hummingbird update "rubber stamped" the...