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  1. Google Analytics Content Reports: Understanding the Key Benefits

    This gives you aggregated data for the content within each group. This post will focus on all four sections: We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what...

  2. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    JE: "The most important single thing is to focus obsessively on the customer. They have clearly communicated group goals and the means for all to see the data to understand how they are performing in real-time.

  3. SEO for Startups & New Businesses: An 11 Step Plan

    You need somebody who will work cross-group and who can focus on this. You have a great idea or product, some money to invest, eager customers, and great workers. With the business model and process elements covered, now is the time plan out how to...

  4. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    This tool is great because it's constantly checking for new areas of optimization that you can focus on. In looking at the first recommended ad group opportunity, Google estimated that this new ad group would provide an additional 1,000 impressions...

  5. 6 Essential Elements for Mobile SEO Success in 2014

    Based on research by the Nielsen Norman Group, Google wants mobile pages to load in one second or less to deliver a positive experience, and keep the user engaged. Focus on the Mobile User Experience Incorporate Clean Design With a Focus on Usability