Group interviews: If you use group interviews in your content marketing efforts (and if you don’t you should be), there’s another opportunity here. Focus on Smaller Schools But that just isn't the case.
Group your tests in a way that makes sense and will help you learn and take action on the results. For instance, one test group should be a headline test, another could be a Description Line 1 test, and another a display URL test.
Bing Offers– Discover Deals from Across the Web in One Place – Bing Search BlogIt's pretty much Bing Deals (R.I.P.but with a new name and a bit more of a local focus. Google accelerates push to replace passwords by joining FIDO Alliance – The...
Because the Obama campaign was molded around principles of community organizing, the core strategy focus to convey to voters “it’s about you” was driven by the president, the first lady and the campaigns closest political advisors according to Slaby.
Hirschle, head of Google Affiliate Network, cited the rapid evolution of CPA advertising and said the company would focus on newer CPA tools like Product Listing Ads, remarketing, and Conversion Optimizer.
May not be overly sexual, imply nudity, show excessive amounts of skin or cleavage, or focus unnecessarily on body parts. Images targeted to users under 18 must be appropriate for that age group. It seems they're just following users' lead; last...
Bing introduced the ability to pin images directly to Pinterest after hosting a focus group of lifestyle and design bloggers at Bing's headquarters last Fall. The focus group mentioned to Bing that it's difficult to find efficient ways to find...
With a new focus on local search, Facebook has upped the stakes significantly for multi-location brands. They could hand over social media management to each location or choose someone at the regional level to be responsible for a group of locations.
Lulus.com main demographic is also juniors, many of whom fall into the same audience as age group as the cable show. Key areas of focus are: Fashionista Marie picks up her favorite magazine, covering the top 10 hot trends for spring.
So when it comes to link building now, it's paramount to prioritize domain relevancy the same way you would domain trust and authority, and strive to build "on-topic" links as a core focus of your creative link building efforts.
Images focus on delivery (HTML 5) and ease of sharing and viewing on various devices. Adding to the importance of mobile, the Kelsey research group says mobile will exceed desktop search in 2015. So how can you build a site that addresses current...
If you really struggle to concentrate on a piece of work, start off by trying to focus on it for just 10 minutes of your time then build that time up and up. Excel's grouped worksheets feature makes this easy: Ctrl-click the tabs that you want to...
The areas we're going to focus on are: For this group, your blog is your opportunity to reinforce that you know what you're talking about and can be trusted. In the age of social media the attention that business blogs used to have is diminishing...
A keyword is the word or set of words AdWords advertisers create for a given ad group to target your ads to customers. How to Group Raw Search Term Data Together You could then add all or some of those terms as new keywords to your "valentines" ad...
I run a women business owner group on LinkedIn. It reminds women of the possibility and empowerment they have, said Lisa Buyer, CEO of the Buyer Group. Essentially, it’s “a day where we can focus on women and their accomplishments and recognize all...
But that kind of focus leaves out a big part of the picture. When you only focus on the short-tail phrases, you’re ignoring a big area of opportunity. When you focus too intently on just the one- or two-word phrases that everyone else is competing...
Proulx is a Senior Vice President and the Director of Social Media at Hill Holliday, a renowned advertising agency based in Boston, where he leads a team with a focus on cross-channel integration, emerging and social media.
And with so many people inside a corporation affecting the group's action, it gets even worse. It's easy, in a frustrating situation, to lose track of the fact that Google doesn't focus on me - that they're focus is on THEIR user base, just as my...
I often find keywords with great Quality Scores (8, 9, 10) get ignored – as search marketers, we focus tend to focus on the poor scores. There are 101 ways to get distracted with Quality Score and Share of Voice, but instead of diving into...
GOAL: Market Research, Improve Customer Satisfaction, Reduce Research Costs brand online insights/comments X _____% focus group insight quality X $_____ equivalent focus group cost / _____(#) insights from average focus group...
