Gord Hotchkiss of Enquiro kicked off the event during his opening keynote by introducing some of the key discoveries from Enquiro Research's "The BuyerSphere Project. Of everything that Hotchkiss discussed, the piece that stood out to me most was...
It featured a morning keynote by Gord Hotchkiss of Enquiro and an afternoon keynote by Jay Middleton of Adobe. Gord Hotchkiss, Enquiro at SES San Jose 2009 discussing Buyersphere Project According to Hotchkiss, "We learned that a lot of what we...
Lee Odden recently interviewed Gord Hotchkiss, and the interview covered some interesting ground. In particular, Gord talked about how Google's moves towards personalization are going to affect SEO in the future.
Gord Hotchkiss did an interesting interview of Matt Cutts a while back, which I posted about here on Search Engine Watch. This type of marketing is still going to be a critical component of a web marketing strategy, and it's important to focus your...
In an interview with Gord Hotchkiss published at Search Engine Land, Google's Matt Cutts all but sounds the death knell for black hat SEO, saying that the recent implementation of personalization of Google's search results should be seen as a...
These new revelations and tools offered by Google, along with other recent efforts, are meaningful to advertisers, according to Gord Hotchkiss, CEO and president, Enquiro Search Solutions. Hotchkiss cautions advertisers not to focus too much...
Gord Hotchkiss has done a great job of telling the story that heatmaps illuminate.Also, I mentioned this in my talk at SES Toronto, Ask.com has a few elements of its results page that are different from other sites (Smart Answers at the top above...
Gord Hotchkiss Here are titles, authors, and links to the articles that focus on paid search: Here's a bunch of new reading for your reading lists. The December/Januaury Issue of the Bulletin of the American Society for Information Science and...
In this article, Enquiro president Gord Hotchkiss reports on those findings. Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. This focus group format was chosen so we would have the chance to observe actual search engine...
In this article, Enquiro president Gord Hotchkiss reports on those findings. Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. Deliberate Researchers: This was the largest component of the focus group, with 41.6 percent of...
