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  1. The Future of B2B Search Marketing

    It featured a morning keynote by Gord Hotchkiss of Enquiro and an afternoon keynote by Jay Middleton of Adobe. Gord Hotchkiss, Enquiro at SES San Jose 2009 discussing Buyersphere Project According to Hotchkiss, "We learned that a lot of what we...

  2. New Issue Of Information Science Publication Focuses On "Paid Search"

    Gord Hotchkiss Here are titles, authors, and links to the articles that focus on paid search: Here's a bunch of new reading for your reading lists. The December/Januaury Issue of the Bulletin of the American Society for Information Science and...

  3. Inside the Searcher's Mind: It's a Jungle in Here!

    In this article, Enquiro president Gord Hotchkiss reports on those findings. Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. This focus group format was chosen so we would have the chance to observe actual search engine...

  4. Inside the Searcher's Mind: It's a Jungle in Here!

    In this article, Enquiro president Gord Hotchkiss reports on those findings. Gord Hotchkiss is President and CEO of Enquiro, a search marketing firm. Deliberate Researchers: This was the largest component of the focus group, with 41.6 percent of...