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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick revealed the new features in a blog post. With constantly changing shifts in seasons and trends, DoubleClick says retailers often focus on selling a certain product at a given time. Additional features include: support for AdWords...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    These four areas of focus are known as "editorial pillars" and form the basis of every content ideation process for the team. They know when they get into their planning meeting they will need fantastic feature ideas around the four areas of focus.

  3. gShift Gives Marketers Additional Ways to Track Content Performance

    The new content performance module offers the following features: And even though the focus is on the content marketer for this module, the more traditional SEO data points that you would expect to see from gShift still exist, like rankings and...

  4. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What features are we able to manage via API? What review sites does [VENDOR NAME] recommend we focus on? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking...

  5. Forget Big Content – Small Content Is Critical to Search Success

    And when looking specifically at how to ensure those ideas match the opportunity presented by search, that process needs to really focus in on the data. For the majority of magazines, the small, regular ideas (such as things like "5 Mins With...

  6. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.