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  1. gShift Gives Marketers Additional Ways to Track Content Performance

    The new content performance module offers the following features: And even though the focus is on the content marketer for this module, the more traditional SEO data points that you would expect to see from gShift still exist, like rankings and...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What features are we able to manage via API? What review sites does [VENDOR NAME] recommend we focus on? Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking...

  3. Forget Big Content – Small Content Is Critical to Search Success

    And when looking specifically at how to ensure those ideas match the opportunity presented by search, that process needs to really focus in on the data. For the majority of magazines, the small, regular ideas (such as things like "5 Mins With...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    New mobile app promotion features will be launched across AdWords in search ads, Google Display Network, and YouTube. Google's announcements today demonstrate a committed focus to continue to promote growth in mobile advertising in AdWords.