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  1. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. I was part of the relocation effort and the number of decisions that...

  2. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Focus on relevance Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of...

  3. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you answered "no" to any of these questions, you now know where your campaign is lacking and where to focus on making changes. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Lose focus Focus only on the technical aspects of the site SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of...

  6. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    He also notes, "It seemed fitting to focus on Tolstoy's central theme of dualism and to highlight his stylistic nuances through the rhythm of the sequences - the almost full moon against the almost starless night, the red of Anna's handbag, Ivan's...

  7. Last-Minute SEO - Here Come the Holidays!

    If cash-strapped, the best place to try is Facebook, where you can highly target your campaigns, spend small amounts of money, and focus your efforts. As long as Google doesn’t release an update or manually devalue your site, it is the time of year...

  8. How Google Pigeon Impacted Local Queries, and What You Can Do

    Continue to focus on the tried-and-true methods of local search that you’re used to. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack local results at all.

  9. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Therefore it makes more sense to focus activity on bigger projects that generate high quality but low numbers of links than vice-versa. Focus on Traffic, Not the Link That’s a question most SEOs, marketers, and business owners have been trying to...