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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Thanks to the effectiveness and renewed budget focus on display advertising, Facebook cannot be counted out from a retail advertising stand point. A study by Shop.org and Forrester Research shows 85 percent of retailers surveyed said search...

  2. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    For an engaging content marketing plan, focus on creating content that helps your customers and provides them with the resources they need to make informed decisions. Blog: Pick a niche to focus on in your blog, and post thought-provoking and...

  3. SEO Website Audits: Everything You Need to Know Part II

    Penalty-based audits will include a basic SEO audit with recommendations with a deep-dive focus on your algorithm issue or manual penalty. Website SEO Audits - What Are They? The term website SEO audit is a very general one that means anything that...

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    In an effort to focus on developing some of its more popular products, Yahoo has decided to retire some of its not-so-popular ones. This focus has allowed us to launch some new, exciting products while giving us the opportunity to make the core...

  5. gShift Gives Marketers Additional Ways to Track Content Performance

    And even though the focus is on the content marketer for this module, the more traditional SEO data points that you would expect to see from gShift still exist, like rankings and backlinks to a particular piece of content.