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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    After the sale of our core technology (which turned it into Yahoo Web Analytics and eventually was FREE), we had to focus back on services to grow revenue. I tried to focus on culture and a cool working environment, but I lost track of which...

  2. Introducing the Local Marketing Adoption Curve

    At the crawl stage, you want to focus on achieving brand consistency by getting the basics right with your local listings: have you claimed all the local listings where your name belongs? The explosion of channels and devices has made the...

  3. 3 Building Blocks for Content and Search Marketing Success

    Balancing content and demand generation campaigns is a key focus for many businesses in 2015. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and...

  4. Deal With the Big Rocks First

    Website optimization methods focus on incrementally optimizing a site to increase conversion rates. The point of the story is that you must start by making sure you focus on the big stuff, first. This research also helped the company focus their...

  5. The Evolution of SERPs and User Behaviors

    As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the time, that should be our focus. Our job is at the mercy of search engines and as they improve, we have to improve with them.

  6. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    But even without thinking hard, an advertiser might focus on any of the following: is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but...

  7. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    If you shorten any product titles, remember to keep in mind the impact of SEO, UX, and your store's focus and branding. Although the inventory submission format requirement change was posted in June, Google noted it wouldn't start enforcing new...

  8. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    And because we can count it and allocate it without argument, we focus disproportionately on the last click. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35...

  9. "Content Performance Marketing" – 3 Steps to Future Success

    Should you do another in-depth article, or should you focus on another video? However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either...