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  1. "Content Performance Marketing" – 3 Steps to Future Success

    Should you do another in-depth article, or should you focus on another video? However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either...

  2. Former Google Employees Launch Adult Entertainment Search Engine

    Access, privacy, and anonymity are key focus areas for Boodigo. It’s no secret that adult entertainment on the Web is here to stay. So on September 15, a handful of former Google employees launched search engine Boodigo, which helps users find...

  3. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Many times we focus on WHAT is necessary, in terms of tasks, and not the WHO. Mobile-First Mentality Adoption Continues On The mobile mind shift has created a paradigm in which the understanding is that each individual expects more out of each...

  4. Centralizing Location Data: 3 Steps to Local SEO Success

    Minimally, marketers should focus on three important sets of web properties to keep updated: their own websites; data aggregators, including Foursquare; and Google My Business. I was part of the relocation effort and the number of decisions that...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Focus on relevance Getting traffic to one's site -- and quality traffic at that -- is probably one of the most overarching objectives of any SEO practitioner. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of...

  6. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    If you answered "no" to any of these questions, you now know where your campaign is lacking and where to focus on making changes. Whether you're managing a campaign yourself, or you've hired an SEO professional, ask these 7 questions to determine...

  7. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Generally, the Christmas gift search term drops off considerably around the Christmas period itself, despite other related terms (such as Christmas jumper) peaking at this point - and this certainly confirms why you should have already begun...

  8. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Lose focus Focus only on the technical aspects of the site SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of...

  9. Tolstoy’s 186th Birthday Honored With Interactive Google Doodle

    He also notes, "It seemed fitting to focus on Tolstoy's central theme of dualism and to highlight his stylistic nuances through the rhythm of the sequences - the almost full moon against the almost starless night, the red of Anna's handbag, Ivan's...