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Flower

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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Suggestive selling – nothing goes better with your flower purchase than a box of chocolates. We visited brick-and-mortar flower shops to watch how buyers selected flowers. For Proflowers, we watched men buy flowers in flower shops, not online.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    FLOWERS.com designs and delivers flower arrangements and gifts across the globe 24 hours a day, 365 days a year. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can...

  3. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    The issue became much better known in February, after a UK flower site, Interflora, embarked on a huge advertorial campaign with links that passed PageRank. Advertorials have been popping up on websites with much greater frequency over the past...