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Flower

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  1. Task Analysis: The Key UX Design Step Everyone Skips

    Suggestive selling – nothing goes better with your flower purchase than a box of chocolates. We visited brick-and-mortar flower shops to watch how buyers selected flowers. For Proflowers, we watched men buy flowers in flower shops, not online.

  2. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    FLOWERS.com designs and delivers flower arrangements and gifts across the globe 24 hours a day, 365 days a year. It’s come to be expected these days that when you’re on the go and looking for a business’s phone number in the search results, you can...

  3. Google's Matt Cutts Issues New Warning on Advertorials & Paid Content

    The issue became much better known in February, after a UK flower site, Interflora, embarked on a huge advertorial campaign with links that passed PageRank. Advertorials have been popping up on websites with much greater frequency over the past...

  4. Google Doodle Marks Spring Equinox with Logo by Finnish Fashion House

    The first “G” in the logo is a large blue flower, taken from Marimekko’s “Unikko” floral fabric design. The remaining letters are a smaller pink flower, a yellow stork, two blue butterflies, a green truck seemingly stacked full of watermelons, and...