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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    The University of Florida is the first of its kind to offer a Masters of Arts in Mass Communication with a focus on Social Media. We've hired people that we thought could do all of these digital marketing 'things' and they come into the business...

  2. Miami Heat Minority Owner Sues Google Over Unflattering Photo

    Sidenote: how did a blogger whose legal address is in Florida secure a .ca (Canadian) Blogger domain? Raanan Katz claims Google and the blogger, identified as Irina Chevaldina, are guilty of direct and contributory copyright infringement, based on...

  3. Should the Government Decide Where You Rank at Google?

    In December 2003, a very angry conference attendee at SES Chicago ranted to the panel on stage that he had lost his top 10 ranking following Google's quake-like Florida update the previous month. Unless, of course, it's all based on getting organic...

  4. Using Search to Find Missing Persons: Scratching the Surface

    Lisa Buyer, president and CEO of The Buyer Group, participated in the physical search in and around the University of Florida. Tiffany Sessions, 19, was attending the University of Florida in Gainesville.