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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit in Fort Lauderdale, Florida, on Thursday, April 24, where he will help digital marketers understand What You Need to Survive and Thrive: the Four Pillars of Amazon's Success.

  2. How to Hire (and Keep) Digital Marketing Talent in 2014

    The University of Florida is the first of its kind to offer a Masters of Arts in Mass Communication with a focus on Social Media. That is if you're selling digital marketing services in the form of social media, content marketing, analytics, or...

  3. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    And at that, if someone was searching for Florida football teams or Guatemalan predators, your page might have an equal chance of appearing in either SERP. Skilled copywriters could get their point across to both in an unobtrusive fashion.

  4. Google Algorithm Tweak Tries to Squash Mug Shot Websites

    Earlier this year, Nieman Journalism Lab wrote a piece on a proposed Florida law that aimed to put the kibosh on the efforts of these mug shot businesses online. And a potential employer or neighbor might find that mug shot right in the search...

  5. Google Pays $7 Million to Settle Street View Snooping Case

    The following states will split the cash evenly ($192,000): Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware, Florida, Hawaii, Illinois, Iowa, Kansas, Kentucky, Louisiana, Maine, Maryland, Massachusetts, Michigan, Mississippi...

  6. On International Women's Day, Marketers Share Challenges & Reasons to Celebrate

    Today Boardroom Communications is rated on of the top PR agencies in Florida. Many women are helping to shape the marketing world by sharing their insights and expertise on sites like Search Engine Watch and at conferences such as the SES...

  7. Google Paints a Happy Little Bob Ross Birthday Doodle

    Interestingly, the Orlando, Florida, native created his short-form painting technique while he served in the U.S. “The Joy of Painting” TV show host Bob Ross is celebrated on Google’s homepage today with a Google Doodle paying tribute to the artist...