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  1. 3 Keys to Activating an Audience with Smarter Content

    A story that reaches a consumer who is looking at his or her Facebook news feed on an iPhone while riding the bus to work is a very different opportunity than one where the content reaches a dad who is sitting on his couch with the TV on while...

  2. Google+ Waiting For 'Hypergrowth', Partners With Flipboard

    Google+ Plus Flipboard Horowitz also announced a partnership with Flipboard that will allow its users to share, comment on, and +1 Flipboard's content. Google's social news reader, Currents, was hyped as a legit competitor to Flipboard, but is...

  3. Google+ vs. Facebook: More Passive Aggression & Creepiness in Tech Soap Opera

    Ahem, Flipboard, Groupon, Yelp. Google’s Bradley Horowitz responded to Facebook CEO Mark Zuckerberg’s recent verbal jab that Google is just “building their own little Facebook” in a Bloomberg.com interview.