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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Specifics of segmenting users can become as refined as targeting passengers at the airport waiting for a delayed flight. The number of smartphone users continues to grow in Brazil. Brazil and Russia will be among the front-runners of this growing...

  2. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    If you have a campaign that is pacing behind, consider increasing the daily budget, but ideally, you want to flight your spend evenly during the month. For example, if your ads aren't currently using sitelinks or call extensions, the Opportunities...

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    The 140 character social networking and microblogging service launched in 2006 and is growing up and taking flight. Since 2010, the number of people who follow a brand or business on a social media network has doubled from 16 percent to 33 percent...

  4. Page Quality, Local & Ranking Changes Top List of 65 Latest Google Search Updates

    One additional announcement concerned Flight Search optimization for tablet users. Google also referred to changes made over the past two months that they’d previously announced, including an update that made the number of valid copyright notices a...

  5. Google's ITA Deal Clears Final Hurdle

    While Google's acquisition of the ITA flight information company and associated software was reviewed for eight months and given the go-ahead from the Department of Justice in April of this year, the court needed to ratify that agreement to make...

  6. Searcher Intent: Why Vertical Search is Now Giving Ground to Core Search

    Here, upon searching for “flights to Brazil,” we're presented with a variety of options for reviews, price comparison, flight finders with interactive calendars, related searches, and the like. As a result of these specialized search needs, not...

  7. Security and Responsibility on the Virtual Frontier

    If you have any doubts about that take an international flight out of JFK sometime, or try to negotiate your bank's online payment system if you've forgotten one of the endless series of codes, passkeys and questions.