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  1. How Google Pigeon Impacted Local Queries, and What You Can Do

    Google’s local algorithm update, "Pigeon," took flight around July 24, 2014, affecting U.S. English queries. Local businesses have been scrambling to adjust, as some deal with the fact that they’re no longer showing in the seven-pack local results...

  2. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...

  3. Responsive Design vs. Task-Oriented UX Design

    Consider that a phone might also be used to make a simple, quick hotel reservation near your current airport in the event of a cancelled connecting flight. Consequently, when they ask a design firm to build a responsive website, they end up with...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a customer may use a mobile app to research flights, but only consider purchasing the flight on his laptop. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it...

  5. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Specifics of segmenting users can become as refined as targeting passengers at the airport waiting for a delayed flight. Brazil and Russia will be among the front-runners of this growing industry, as technology advances and large emerging economies...

  6. The New AdWords Opportunities Tab - How to Get the Most Out Of It

    If you have a campaign that is pacing behind, consider increasing the daily budget, but ideally, you want to flight your spend evenly during the month. The new graphical interface provides more in depth insights on ways to improve your campaign...

  7. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search. It has been an incredibly eventful year in terms of updates from Google.

  8. Google Updates Android Search App; Teases New iPhone/iPad Search App

    Real-time sports and flight updates, no 15 min delay Google pushed out several updates to the Google Search app for Android 4.1+ users this week. The company also has revealed plans for a new version of the Google Search app for iPhone and iPad users.

  9. Google Search Now More Personal: Ask Google About Your Travel, Purchases, Plans, Photos

    Sometimes you just quickly want to check flight status, but it’s easier said than done when you're dealing with multiple legs of the flight and multiple airlines. Google has launched a new feature designed to make it extremely easy for travelers to...

  10. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    The 140 character social networking and microblogging service launched in 2006 and is growing up and taking flight. Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media...