Image Credit: amandabhslater/Flickr What are some ways to show ROI and what sort of skills do you need on your team to make your brand or agency into an efficient, quality content producer? These are the questions speakers Miranda Miller and...
Image Credit: Joe Loong/Flickr Before we dive into the thicket of what it takes to win in the space and who the players are, let's take a step back and review the basics of local SEO. Google's Knowledge Graph - showing information directly on the...
Sites like the Google+, Digg, Reddit, Stumbleupon, YouTube, Flickr, Facebook, Twitter, LinkedIn, Pinterest, to name a few can help marketing teams get their content out to influencers and buyers alike.
Original Photo Credit: Calsidyrose/Flickr We have seen: International brands who have had their site punished through the Google Panda and Penguin updates after entering into agreements with some of the largest and most renowned SEO companies in...
Image Credit: IntelFreePress/Flickr If you're using PPC to generate leads (as opposed to asking your visitors to pull out their wallets on the spot), the landing page is the fulcrum of your efforts; it's where you convert cold prospects into warm...
Gold Rush" Image Credit: BartEverts/Flickr Opportunities from content marketing to GPS, local, and mobile optimization beckon and promise high ROI for brands. Rather than jettisoning their core competencies, SEOs should build upon their technical...
Yahoo also today revealed a weather app for iPhone users, which brings together crowdsourced images from Flickr with local and international forecasts. Yahoo has updated its email app for iPad and Android tablets to allow users to make use of...
But earlier this year, Yahoo search brought Flickr images back to its image search. Separate from Bing's social sidebar efforts, the folks over at Bing have added a "Pin it" button to the Bing Images search results.
Facebook is the only major social media platform, other than Flickr, to not use hashtags. Although there has been no official announcement or comment by the social media giant, the long-rumored idea of Facebook incorporating hashtags – the...
Image Credit: sw77/Flickr Prompting Yoda to famously pronounce, "No! Try not! Do. Or do not. There is no try. Great advice for a hot-headed young hero until your direct mentorship, but totally counter-productive when we first encounter our prospect...
Image Credit: Rich Anderson/Flickr The team can be made up of unqualified outreachers who don't have the skills necessary to get coverage. Or maybe the team is missing an efficiency-focused manager holding its members accountable for actually...
Image Credit: Ed Yourdon/Flickr The well-covered Interflora Google penalty was lifted as of March 3 with many of the major rankings returning. Google has declined to comment on what specifically happened, which is out of character given that they...
Image Credit: Danard Vincente/Flickr But unlike most other media that will run your ad as long as your checks clear and you don’t violate editorial policy, Google cares very much that your ad is relevant and appealing to its users.
Like so: facebook\.com|twitter\.com|linkedin|del\.icio\.us|delicious\.com|technorati|digg\.com|hootsuite|stumbleupon|netvibes|bloglines|faves\.com|aim\.com|friendfeed|blinklist|fark|furl|msplinks|myspace|bit\.ly|tr\.im|cli\.gs|zi\.ma|poprl|tinyurl...
Repurposed: Used in a number of different formats such as uploading video to YouTube, embedded content in WordPress, posting screen shots from video to Flickr and uploading images and text as a story in PowerPoint on SlideShare or Scribd.
Image Credit: Tsahi Levent-Levi/Flickr Marketers must innovate to manage digital disruption. Of all the brilliant minds in Forrester, VanBoskirk seems to have the best handle on search marketing and what it means to SEO professionals.
Image Credit: JanetR3/Flickr Have you stopped doing consistent ad testing in PPC because the results of your tests couldn't be replicated over the long term? It could be that you're committing one or more major errors when setting up your tests...
Image credit: pasukaru76/Flickr Facebook users log on a lot and spend a significant amount of time each session, which means lots of ad impressions, translating to very big (impressions) numbers and very small (CTR) numbers for Facebook advertisers.
Image Credit: explainthatstuff/Flickr Ideally, this offer acts like a magnet, attracting qualified prospects and having no effect on non-prospects (in this metaphor qualified prospects are iron or nickel, while unqualified prospects are lead, or...
Flickr However, unless you've seen it grow from the ground up, it's not an immediately clear concept – you and your clients may not be on the same wavelength. One concept that can still confuse the heck out of clients is social media link building.
