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Flexibility

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  1. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new...

  2. Google's Product Listing Ads: Adoption, Clicks, Mobile Continue Surge [Study]

    Shopping campaigns introduce a new way for retail advertisers to manage and report on PLAs, offering additional benefits in the form of flexibility and visibility. The close of 2013 represented just over a year of the service running in full, and...

  3. Why Real-Time Bidding is Set to Become Huge

    Advertisers choose websites based on content and predicted audience, but have little to no flexibility for optimization once the campaigns were agreed and launched. Real-time bidding (RTB) is the buzzword of the moment in the digital marketing space.