At Bing Ads, we believe very strongly in giving advertisers the tools and flexibility to control their spending, target the most relevant audiences, and ensure they can get the best return on investment.
The added bonus of this is it encourages teammates to help each other out when one is struggling by leaving flexibility in their schedule to do so. It's a scary thought, knowing you're incapable of monitoring each and every detail of whom and what...
But just because there is structure, does not mean there can’t also be flexibility. If there is something I need to do, I feel the flexibility and the trust to go do it and come back. To bring employees back into the office, while allowing them...
Remember, regardless of the size of your organization, success with SEO is contingent upon flexibility, agility, and scale. In the world of search, size does matter, because scalability, flexibility, and agility are the key.
Options, reach, flexibility and – best of all – great performance! Perhaps they only tested contextual targeting on the Google Display Network (GDN) – throwing a few keywords up and hoping for the best?
Marking an ad as "mobile preferred" gives Google some flexibility to judge which ads are more appropriate based on the user's situation. As SEW reported earlier today, Google launched a new style of campaign in AdWords, called Enhanced Campaigns.
Flexibility of navigating and managing in a desktop style format. Bid management is arguably one of the most mundane activities that a PPC manager is tasked with. But it is essential to the health and performance of your campaigns.
Unlike most paid channels that have long planning, set-up and implementation cycles, Twitter advertising offers more flexibility to test and refine new campaigns almost instantaneously. Advertising on Twitter can be a great opportunity to drive...
By examining their publishing workflows, we begin to understand how flexibility will reign supreme in 2013. Some of us are self-taught, some of us emulate or improvise or were mentored. As marketers, we draw on both our experience and learning to...
This will provide you with the greatest flexibility in how you view your data. 2013 is the year digital fully embraces a content-led future. Following years of technology obsession the realization has dawned on us all that the only way of creating...
While aggressive goals make sense, flexibility in planning and commitments must also be considered. However, New Year’s resolutions might imply that what you were doing last year was wrong. What about all the thing B2B SEOs did that were right.
Yes, it's sensible that rather than having a rigid 12-month editorial calendar, you add flexibility in order to adapt and change. But flexibility suggests making a compromise, which isn't the most effective way of getting results.
A helpful tool to create efficiency, and flexibility. In paid search marketing, the goal at all times is to drive better results. You spend your time pouring over data looking for that one data point that will help you achieve those better results.
This improved flexibility will enable you to provide more keyword-specific ads, thus improving relevance and increasing CTR. Too frequently, PPC managers associate bid strength with quality score or create loose and even mythological relationships...
Payment Flexibility A big holiday season is upon us and an online shopping experience that’s short of smooth is simply unacceptable. My previous column, "10 Conversion Boosters for Ecommerce Pages", focused on creating an exceptional shopping...
We hope AdWords Business Credit will give Small and Medium Sized Businesses more flexibility—some ‘extra credit’—so they're able to focus on growing their businesses even further. Earlier this week, Google extended the AdWords program that offers...
This flexibility combined with Passbook's on-deck positioning in iOS will make it a powerful tool for users to organize all of their coupons, gift cards, and loyalty cards. Though this has lots of important implications for mobile local search (and...
However as Google integrated the offering into AdWords this past June, more flexibility and many more targeting options became available that would suggest that it's at least conceivable performance marketers can find success within AdMob, even if...
If we created tags that lasted a certain amount of time to more aggressively target people who had recently been on the site we had no flexibility in terms of changing those time windows based on actual performance (conversion rates, cost per...
Mobile ad creative should provide users with the information they want, while allowing advertisers the flexibility and performance they need. It seems as if the holiday season begins earlier and earlier each year, driven by a must-have designer...
