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  1. Top 10 High Impact Google AdWords Innovations to Watch Now

    No keywords are selected and the pricing is flat rate. Google claims in testing, the enhanced sitelinks had a higher click-through rate than the two to three line sitelinks. Searchers can become more interactive with ads by watching video, getting...

  2. 3M on Winning the Second Click with Big Data Appliances at BrightEdge #Share12

    For 3M, organic search traffic accounts for 70 percent of all traffic to their properties and "the highest bounce rate is from paid traffic," Rao said. For example, a query for a 'flat bed liner' means a different thing to someone from a Ford IP...

  3. Obama vs. Romney: Search for Next President Reveals Astonishing Facts

    Interestingly enough, the ads above have a surprisingly low click-through rate, and approximately 19 percent of all paid searches that are bid on by barackobama.com are related to Romney’s name. President Obama’s website maintains a relatively flat...