After looking over the tips and answers that people sent to me, I realize that I could have improved my response rate by doing a few things differently. However, if I was targeting someone more high profile and built an infographic about their...
In its September 2012 filing to the Securities and Exchange Commission (SEC), Facebook said: “While most of our mobile users also access Facebook through personal computers, we anticipate that the rate of growth in mobile usage will exceed the...
So in the old days of Internet marketing you’d use impression against click-through rate to develop a conversion ratio. If it is flat-lined or going down, you're failing. In just the last two years the changes have been dramatic.
The meta description can help your click-through rate, but that's about it. I see a much higher attrition rate among the newcomers who decide to go for the easy money rather than doing things right. Saying things like "A sitemap.xml is never...
No keywords are selected and the pricing is flat rate. Google claims in testing, the enhanced sitelinks had a higher click-through rate than the two to three line sitelinks. Searchers can become more interactive with ads by watching video, getting...
For 3M, organic search traffic accounts for 70 percent of all traffic to their properties and "the highest bounce rate is from paid traffic," Rao said. For example, a query for a 'flat bed liner' means a different thing to someone from a Ford IP...
Interestingly enough, the ads above have a surprisingly low click-through rate, and approximately 19 percent of all paid searches that are bid on by barackobama.com are related to Romney’s name. President Obama’s website maintains a relatively flat...
Flat Rate Offers: This is a popular solution for many big box retailers. Some retailers offer the first purchase for free shipping and others offer a flat rate for all purchases below a certain threshold.
That is true of conversion rate as well. Yet, conversion rate plays a dramatic role in determining the profitability of your paid search spend. Improving conversion rate is often a joint project between paid search agencies and their clients.
To see why this is a problem, imagine you want to see click-through rate (CTR) per campaign from keyword data. This gives you an ability to add a second dimension and see the results as a flat table. Let’s look at what you should take into...
But, before the made-over ads are revealed, let’s discuss the flat rate thing a bit. Or better yet, get the guts to give out a flat rate and “eat” the price difference on the larger homes. The headline mentions spring cleaning, and ups the flat...
A few are priced as a flat, monthly rate while others offer a tiered pricing structure based on number of page views. What do you use for your web analytics? For most people, it's Google Analytics. Many look at Google Analytics as the end-all, be-all.
While several factors go into determining quality score, the one thing new advertisers need to focus on is click-through rate (CTR). They came out flat and lost the game with everything on the line. Last week, in American college football, No...
For the purposes of the auction, it’s likely Google then estimates conversion rate and translate this into a maximum bid, but that process is opaque. However, they will factor in past clickthrough rate (CTR) performance when determining which links...
You need to improve your conversion rate by optimizing URLs. In the last example, clicks are flat, CPC is flat, conversions took a dip while CPA had a peak. The Multi-Metric Trend Graphs will now appear on the Home and Campaign tabs within your...
This summer Google AdWords Call Metrics introduced $1 flat rate click-to-call charge on call tracking enabled ads delivered to smartphones. The previous AdWords $1 flat-rate charge on call tracking was essentially an incentive for advertisers to...
You think that might be a compelling alternative proposition to the advertisers who pay a flat rate to sponsor a podcast that mightbe reaching the right audience? If Google were to add podcasts to the news, videos, maps, and other filters along the...
Other notable tech items on the list included mobile phones, which ranked 10th, above washing machines and showers (people would apparently rather be connected than clean); flat screen TVs, which ranked 31st, right above "wedding ring" (which...
Google+ in Singapore enjoyed a continued rate of adoption from 0.8 percent share of visit on the week of July 16 to a peak of 1.2 percent ending August 27. The lower rate of adoption in Hong Kong could be due to the more established presence and...
When the visitor arrives on the website, possibly driven by PPC ads touting an offer of free shipping on orders over $150, or $9 flat rate shipping, the message is clear at the top of the page. First, there is the $9 flat rate, then there is the...
