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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for it. The goal of foundational SEO isn't to cheat or "game" the search engines.

  2. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Crawlability Obstacles: Code the website free from obstacles such as Flash and excessive or obtrusive JavaScript. The reasons why this shift in behavior matters are less readily apparent but rest assured that the move toward app-based search is a...

  3. 10 Lessons About Enterprise SEO

    JavaScript or Flash drop down menus that can't be indexed After all, the name of the game in this economy is revenue and you can't make any if you don't have customers. I have been fortunate in my 14 year SEO career to work with a huge number of...

  4. Google +1 Button Coming to Web, Mobile Display Ads

    Flash Since spammers game new Google features pretty much the second they’re released, another concern is whether +1s stick if an ad is completely modified. Google Display Network advertisers will soon see the Google +1 button added to their web...

  5. Google Kills 10 More Projects, Including Aardvark

    Google Maps API for Flash: Ability for developers to add Google Maps functionality is being “deprecated”; Google will focus on JavaScript Maps API v3. Image Labeler: Game that let you label random images will be discontinued, no date given.

  6. Magnetic Enables Advertisers to Retarget Search Data to Target Audiences Higher Up The Purchase Funnel

    Usually they are powered by Flash, which can accommodate animation and video, and they are often interruptive and designed to be attention grabbing. Video game marketers are acutely aware of search marketing's limitations.