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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    If your site uses Flash or PDFs, make sure you read up on the latest best practices so search engines can crawl that content and give your site credit for it. Search engines want to do their jobs as best as possible by referring users to websites...

  2. Facebook on Graph Search Posts Index: 700 TB of Data & 100+ Ranking Factors

    They had to move from RAM (which worked well for the smaller indices) to solid-state flash memory to accommodate the more than 700 terabytes of data in the posts index. Tevosyan also shared the fact that Facebook uses over 100 distinct ranking...

  3. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Crawlability Obstacles: Code the website free from obstacles such as Flash and excessive or obtrusive JavaScript. The increasing adoption of responsive design is paving an easier path for mobile SEO within browsers; it's not always the ultimate...

  4. 10 Insights from a Lite SEO Audit That Any Small Business Can Benefit From

    Instead of using QuickTime, the business owner could be embedding their own Flash video player, their YouTube videos, a hero image that links to a video page, etc. It didn’t take long to identify core gaps in content based on finding target...