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  1. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    So fixing your AdWords account won’t necessarily open the floodgates of hungry prospects eager to buy what you’re selling (although we’ve seen that often enough). When people find out I’m the author of Google AdWords for Dummies, the second most...

  2. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Unfortunately, the pipeline they used to push the data to the toolbar broke and Google does not have anyone working on fixing it. First, Cutts spoke about Google’s “Moonshot changes,” which he broke down into these areas:

  3. The Relentless Pounding of Google Panda: Why SEO Band-Aids Won't Work

    At that point, it's common to hear the following question: "Can we start by fixing one or two items, wait to see if we recover, and then move on from there if we don't? Understand the major problems impacting your site, and develop a thorough plan...