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  1. Recharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump

    Review your negative keywords list, to either add negative keywords to save costs or remove potentially damaging negative keywords that could be limiting you. If elements in the account are looking good but you’re still losing impression share or...

  2. Mobile Consumer Spending: Big Data Insights for Holiday Retailers

    Make international shipping policies and processes as clear as possible for each country, factoring in fixed costs. Then, go a step further by promoting favorable shipping terms for shoppers from regions where delivery costs won’t be extremely high.

  3. Managing Management Effectively: 5 Amazing Tactics That Can Be Harnessed for Agency or In-House PPC

    Rather than dealing with ad hoc requests for updates or details from different people, take control of your schedule by setting fixed times and methods for updates. Set up a fixed weekly meeting and invite all the stakeholders involved, from senior...

  4. Are You Giving Away Free SEO Advice?

    So, when you hear that a good SEO costs $1,000 per hour, do you say, "That's crazy! They needed this fixed, and they needed this fixed now. It's difficult to buy anything you don't understand. And SEO is quite complex in many ways.