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  1. "Content Performance Marketing" – 3 Steps to Future Success

    These are the types of questions that need answering before investing more time and effort into content – otherwise, we’re just content marketing, and not focusing on performance. Here are five tips for targeting demand as part of a content...

  2. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a searcher without having to click through to a site - these new structured snippets pose additional questions for webmasters and marketers: Will they...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Not all of the questions below might be applicable to your business, but hopefully they will allow you to make a smarter decision when picking a company to team up with. What are five differentiators that [VENDOR NAME] provides as it relates to SEO...

  4. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Quora: Forbes has a special section where the top Quora questions and answers are featured. Here are the results for email subscribers during this five-month period: Some of the strategies marketers use to build traffic include guest blogging.

  5. Mythbusting: 4 Content Marketing Misconceptions & How to Overcome Them

    By shifting the focus to strategizing about audiences (rather than just producing content), you'll be able to answer some key questions regarding who your content is intended for. For example, perhaps you always write one standard social media post...