SEO News

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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    AJ Kohn of SEO and marketing consultancy Blind Five Year Old says that "Structured snippets show Google's ongoing emphasis on extracting structure and entities from unstructured content. For now, Google says the quality of the facts will vary...

  2. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Here are five things you can do today to ensure the recovery surge is going to pay off, and not send you back to the gray area of Panda. I recently found a number of problems across companies that recovered, including landing pages that wouldn’t...

  3. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Those getting the most traffic from search appear to be the big players such as Amazon, Asda, Marks all reported a 4 to 6 percent increase in sales in the five-week period leading up to Christmas, and this shows why you need to start earlier than...

  4. 10 Shocking Facts About Content Marketing Today

    The value of content marketing continues to expand across multiple industries. Companies that blog 15 times per month get five times more traffic than those that don't If there was ever a question as to whether content is still king, this statistic...

  5. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What measures are taken to ensure data consistency across all channels so engines will index listings? What are five differentiators that [VENDOR NAME] provides as it relates to SEO performance? Choosing a local search automation vendor can be a...

  6. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    Although my friend didn't find what he was looking for (more on that later), he did end up clicking on the ad of a local dealer whose ads appeared on the SERP for four of his five searches. By ensuring high coverage and relevant ads across the...

  7. Should You Syndicate Your Blog to Get More Traffic & Leads?

    Here are the results for email subscribers during this five-month period: Your expert author status will be diluted if your content is spread too thin across many networks. What do you think – will you use content syndication across a few select...

  8. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    While desktop traffic for BuzzFeed has roughly doubled in the past year, mobile traffic is up nearly five times! Specifically, 58 percent of mobile time spent on BuzzFeed comes via mobile web vs.percent on apps, in stark contrast to the 84 percent...