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  1. Disney Dominates Halloween Keyword Ad Spend

    The top four spots all went to female costumes, which accounted for 11 of the top 20 searches, while only four were male and five were unisex. Disney characters still reign supreme when it comes to Halloween costumes for children and adults...

  2. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Seventy percent of mobile conversions happen within five hours of mobile search, and by the end of 2016, $65 billion of revenue will be generated by mobile search. Better tools for mapping mobile behavior based on time and location are the keys to...

  3. Introducing the Local Marketing Adoption Curve

    With 72 percent of consumers searching for local information on a smartphone visiting a store or location within five miles (and likely within five to 10 minutes), the local opportunity is clear. The explosion of channels and devices has made the...

  4. 3 Building Blocks for Content and Search Marketing Success

    Over the last five years the way we market to people has changed. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem.

  5. There's a Good Chance Google Is Rejecting Some of Your Products Right Now

    Five thousand characters seems like quite a few for product descriptions, but those descriptors can have a significant impact on your SEO, and which searches your products appear on. Although the inventory submission format requirement change was...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Here are five tips for targeting demand as part of a content performance strategy: From more humble beginnings of White Hat SEOs touting "content is king" to massive campaigning from search engines and marketers around the idea of quality "content...

  7. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The ranking is based on a points system where five is the best, The following table shows the top 25 performers when it comes to the SEO evaluation, with the first three positions comprised of: The Search Agency (TSA) has conducted yet another...

  8. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    AJ Kohn of SEO and marketing consultancy Blind Five Year Old says that "Structured snippets show Google's ongoing emphasis on extracting structure and entities from unstructured content. This week, the Google Research team unveiled "structured...

  9. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Here are five things you can do today to ensure the recovery surge is going to pay off, and not send you back to the gray area of Panda. For those dealing with a major drop in traffic due to an algorithm update, I’m not sure there’s a better...

  10. Centralizing Location Data: 3 Steps to Local SEO Success

    After five years of growth in the north Chicago suburb of Evanston, my company outgrew the space and recently relocated to Chicago's Loop. I was part of the relocation effort and the number of decisions that had to be made to move the SIM Partners...