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  1. Amazon's 4 Pillars of Success: A Preview of Jeffrey Eisenberg's Pubcon SFIMA Keynote

    Even today most companies average between two and five tests a month. Your company can as well, says best-selling author and online conversion optimization expert Jeffrey Eisenberg. Eisenberg will be the keynote speaker at the Pubcon SFIMA Summit...

  2. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    But, after five years at the helm with three of the most prestigious brands in the digital marketing industry, it’s time for a change, a new direction and new captain. The inaugural ClickZ Live New York kicked off with a bang earlier this month as...

  3. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as it was in 2013. Eighty-five percent stated the page-based approach would be "more" important or "much more" important in 2014.

  4. The 4 Most Interesting Features in Google Shopping Campaigns

    By adding five custom feed labels, Google has given retail marketers who can manipulate feeds more flexibility around how they manage campaigns. Last week, Google confirmed that it would be forcing migrations from the current PLA format to the new...