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Fishkin

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  1. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    I can see the merits of what both Pulizzi and Rand Fishkin, CEO of Moz, have to say on this subject. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection.

  2. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    Fishkin seems to think that it isn't going to get any easier for big brands. Fishkin later added: That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO" from O'Reilly Media, co-founded Inbound.org, and was named on...

  3. How to Turn Data & Creativity Into Great Content in 3 Steps

    I recently asked Rand Fishkin, CEO of the Inbound Marketing Software Company, Moz, for his thoughts on the subject. During the aforementioned conversion with Fishkin, I got his feedback on how he combines creative ideas with data driven topics.

  4. Breaking Up With Your Spokesperson: Men's Wearhouse Applied to Authorship

    Moz follows a similar strategy – Rand Fishkin does most of the speaking, but other team members, like Erika McGillivray and Jennifer "Jennita" Lopez also represent Moz to the outside world. George Zimmer won't be guaranteeing that any longer - Men...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    As Rand Fishkin famously said their link building strategy ‘is their publish button’. It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad...