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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Sometimes a reminder to feed the fish before you leave is the best-selling technique versus "we’re having a 20 percent sale of excursion trips promotion. The new rules of selling and customer service are here, they’re social, they’re mobile, they...

  2. Why Social Media Listening is Important for Brands

    Find where to fish for recruits. You just might be. If you're running social media for your business, you must listen to your consumers and respond quickly in order to be fully effective. Here are some real cases from large brands that illustrate...

  3. FTC Tightens Online Disclosure Requirements

    I would suggest, though, that the rest of us should take this disclosure requirement serious - they'll probably want to send a message to the smaller fish in the sea, too. In December 2009, they had already made it known that even bloggers were...