SEO News

Fiscal Year

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  1. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    B2B advertisers need to embrace their oddball status and grab the New Year by the horns. The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4. If ecommerce advertisers can lace their ads with...

  2. U.S. Holiday Trends & Forecast: Top Shopping Days, Hot Searches, Mobile Shoppers

    M-commerce has reached a record high percentage of total online spending in three of the last fourth quarters of the fiscal year. We also expect that Cyber Monday will once again rank as the top online spending day of the year, as it has been for...

  3. Oklahoma Uses YouTube TrueView Ads to Boost Tourism for a Song [Case Study]

    TrueView-only markets blew all the others away by driving 486 percent year over year growth in website visitation. Combining measurable results with fiscal restraint translates to proven results for both lawmakers and taxpayers.

  4. Google Earnings: 2012 Revenue of $50 Billion, Q4 Revenue of $14 Billion, CPCs Fall

    The company also said it achieved record earnings in fiscal 2012 of $50 billion, which Google CEO Larry Page said at a news conference was "not a bad achievement in just a decade and a half. Looking at the advertising business, the aggregate cost...

  5. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending.

  6. Adobe Partners with OptiMine in Improved SearchCenter+

    Given our execution in Q2 against our large growth opportunities, we are reaffirming our 10 percent revenue growth objective in fiscal year 2011,” said Mark Garrett, executive vice president and CFO of Adobe.

  7. Timing is Everything in Global Search Marketing

    It's important to be aware of the fiscal year cycles in the countries you want to target, especially if you market to businesses or governments. For example, in Japan, Hong Kong, India, and the United Kingdom, the government and many corporate...

  8. SearchDay | Give SEO Time!

    Today, I give my gift to Facebook: four ways to make some big money this year. Whitman is know to be a social moderate but a fiscal conservative. MarkJackson Give SEO Time! SEW EXPERTS: AU NATURAL As an ethical SEO consultant, sometimes it's best...

  9. SearchDay | The Organic and Paid Balancing Act

    For them, it's the first quarter of their fiscal year, while other companies go with the traditional calendar and call it their third quarter. Microsoft's Net Income Increases by 2% Posted by Nathania Johnson Oct 24, 2008 Microsoft announced its...

  10. Microsoft's Net Income Increases by 2%

    The trends seen late in the first-quarter are now forecasted to continue, whereas previous expectations were for the economy to improve in the second half of the fiscal year. For them, it's the first quarter of their fiscal year, while other...

  11. Microsoft's 18% Growth Disappoints Wall Street

    Microsoft also dished, though they label the same period as their fiscal fourth quarter. The software giant made $15.84 billion last quarter, up 18% over the same quarter last year. Annual revenue was $60.42 billion, which was also up 18% over the...