Then the daftest most inane negative response leaves their mouth and you wonder why you ever bothered in the first place. Management needs to be aware of the opportunity cost, they need to know what they're losing out on by not doing things in the...
First Things First: Is There Really a Gender Bias in Speaking? At SES New York in March, I organized the first Girls' Night Out for some of the female SES speakers. We debated a lot, but two things were excruciatingly clear:
Remember, think of the core idea first and then decide upon the medium. When an abundance of like‐minded content exists, going against the conventional take on things might seem risky, but it can really pay off.
So if you're a computer consultant to small businesses and your front end product is firewall software installation and maintenance, the first thing you need to do in your report is explain what the problem is:
This has to come first. Before you flush your old site down the tubes you must first take an inventory of every page. This seems like a big extra step, but this process will allow you to get internal buy-in for important things like layout...
That's because the comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter.
Google helps you to improve the user experience and performance by reporting duplicate meta descriptions, missing title tags, and non-indexable content among other things. Please note that none of these search optimization resources will provide...
What are three key things you should consider adding to your marketing plan, according to the experts? Facebook and Twitter were in the high end of 80 percent but what this should indicate is that small business owners wanting to connect with...
The first thing I want to do is share my article collection. Thankfully, reader gives an average posts / week for each feed, and I could work out how long I had been subscribed to each feed by looking at dates of the first post starred in that feed...
But with Mobile Apps, you might have some very ID-specific things tied to users or individual device types. To add a layer of complexity, if you're developing for Android you have other things to consider as well.
Google posted a 31 percent increase in year-over-year revenue for the first quarter of 2013. Sites made over $8 billion in revenue during the first quarter of 2013. A big part of my job is to get involved in things that are not just incremental...
So, I wanted to go through the top three things that we tell to retailers when they ask for that. The first reason is that you weren't able to bid on Google shopping previously, which was really frustrating for a lot of retailers, a lot of agencies.
We could also buy entire blog posts – some spun by computer programs; others composed by underpaid writers whose first language wasn't English. It was just the way things were. White hat, relevancy-first tactics don't yield thousands of spammy...
How might Google capitalize on Google Glass beyond the first wave of sales? Things can get a little blurry. One obvious trend that will impact all things search related is Google+, along with authorship and Author Rank.
UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48, overtaking the US CPC of $0.45 in the final quarter and dwarfing the rest of Europe which saw...
Mine competitor backlinks: Generally the first step in any link building campaign is competitive analysis – identifying gaps in your backlink profile vs.your competition. Things like free tools, free ebooks, and free widgets can all attract links...
The biggest difference is touchscreen vs.non-touchscreen, which is one of the key things to consider when thinking about mobile conversions. Design your landing pages for mobile first and make sure they're simplified and focus on only one product...
When is the last time you updated those marketing personae or questioned whether “the way you do things” is still working? We all fall into a rut or a certain way of doing things. Speaking of things you haven't done in a while, have you checked the...
What's great about testing, Cutroni said, is that you can automatically increase the return on a lot of things you're doing today. Rather, start small with reducing the bounce rate first, and once you make progress there, you might discover there...
If you have a wide array of targeting methods within your account, then you will be able to mitigate any unstable times within one specific campaign as you implement tactics to get things back on track.
