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First Things

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  1. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    When you leave out that process, disastrous things can happen. And that you can identify your favorite author just by reading the first line of his or her posts. Similarly, I bet you can recognize your favorite television show by the first note of...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? They send customers who have booked a trip a link to 27 Things to Do Before Leaving Home. It’s a simple list of to-dos of things like "make a copy of your passport, pay...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    The first two questions that typically get asked are: Who is going to create the content and who is paying for it? All of these things are typical ways that companies go about marketing this type of content.

  4. Last-Minute SEO - Here Come the Holidays!

    First let’s look at the organic boat - did you miss it completely? Not that many years ago we had quite a few of these things called search engines, but today we are primarily referring to the "Big 3": Google, Bing, and Yahoo in that order, with a...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    However, things like competitors and conversion rates vary greatly between states. Let me first say, I think it is totally appropriate to use broad and phrase match. Our feeling is that there is still a general lack of appreciation for the little...