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  1. Learning to Carry Your SEO Baggage

    We hold onto things from the past that are toxic for a lot of reasons, but sooner or later we have to do the Elsa, and let it go. Everyone has things they carry with them from their past. The things we’ve done, for better or worse are what make us...

  2. 3 Lessons Social Advertisers Can Learn From Search Marketing

    There are several things marketers can do to improve their social testing: Leverage first-party data to segment messaging to specific audience types. There are many disciplines within marketing, and as teams begin to collaborate more to drive cross...

  3. Are Scholarship Links Considered Unnatural by Google?

    But then he said that they possibly could be valid depending on the scale of things. He suggested that a strategy that could be good for us in removing our manual penalty would be to file for reconsideration first without trying to remove the...

  4. Commerzbank draws on bespoke and high volume issuance

    Drawing on a combination of bespoke products in London and high-volume issuance out of Frankfurt, Commerzbank was all things to all people in the Nordic region over the past year. We had more than 100 trades on the first day that the equity started...

  5. 4 Pitfalls to Avoid Heading Into the Holidays

    Even if it is your first holiday experience, you have probably heard horror stories from others. The site goes down, the Wi-Fi at your Grandmother’s house goes down, or any other number of crazy things will happen.

  6. Industry confronts hard choices in CCP recovery debate

    That somewhat negates the point of moving products into clearing in the first place, from the perspective of end-clients," says Hardy. If one is being fair about things, CCPs actually have plenty of capital.

  7. Conflict of interest: banks call for unity on Eonia

    But some CSAs express the reference interest rate as a spread below Eonia and these counterparties became the first to face demands for interest payments on October 2 – the US bank's managing director says his institution had hundreds of...

  8. Poor collaboration leaves banks open to cyber threat

    First they practise what they already know, and second they make sure they know how to communicate with the rest of the security industry, because the techniques change all the time. Your staff needs to know how things are evolving to be better...

  9. CVA hedge losses prompt focus on swaptions and guarantees

    The CVA head at the first European bank says his institution's national regulator believes CVA hedges should always be marked to market because CVA itself is generally driven by market spreads. Other issues exist: the head of CVA trading at the...

  10. Scaling SEO Across Your Enterprise Business – The Human Element

    Building SEO into the business means that you are going to be the project manager of multiple teams (either in-house or perhaps outside vendors), at least initially while you get things rolling. The great thing about workflow diagrams is that once...