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First Things

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  1. How to Make Your Keywords Fit Your Marketing Messaging

    conversations with the person next to you on an airplane, a keyword is one of the first things out of your mouth. The first place to start in doing keyword research is with your users. Many dive into keyword research without first taking a hard...

  2. SEO Game Change: Are You Setting the Right Expectations?

    If you do a little research and get really honest with yourself, you'll probably find some things in your backlinks that aren't exactly authentic. Before I joined the team though, which was kind of an accident in the first place, I was completely...

  3. Trends and Techniques for Digital Marketers and Data Geeks #SESTO

    He says the way people are searching and interacting with technology is changing and it is causing a lot of things to come to the forefront. But if they first asked “How are you feeling today” and waited for a response (of which 90 percent answered...

  4. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Jenkins said most email programs are at the current state in the graphic above because of two simple things: So then along the journey say your customer is happy, she's buying, things are great ‐ you can use other options like SMS to integrate into...

  5. 3 Ways Attribution Modeling Can Help You Work Smarter, More Effectively

    How often do you walk into a store you've never heard of, on impulse, and buy the first thing you see? The most likely series of events is that the consumer hears about your store first, comes in to browse your products, compare prices, and finally...