SEO News

First Things

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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I wrote about this disturbing situation after seeing it many times since February of 2011 when Panda first rolled out. If you are employing full-screen ads that take over a user’s entire browser window, then you need to understand a few things from...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #5: Do Not Try to Be All Things to All People! Next, I met one of the first true organic SEO pioneers though a mutual client and the rest was history. Make sure the business has enough recurring revenue to support the salary you offer the...

  3. Deal With the Big Rocks First

    What are some big things that you need to get right first? There are several other big rock things, as well, but clients who have switched to a problem-oriented approach have seen conversion lifts in the 10 to 20 percent range and used optimization...

  4. The Evolution of SERPs and User Behaviors

    Users first gravitated to the top left corner of SERPs and scanned horizontally to read more about what was in that listing specifically. Everyone has, at least once, clicked on the first listing only to realize it wasn’t right.

  5. "Content Performance Marketing" – 3 Steps to Future Success

    Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. First, you’ll need to understand what content metrics matter.

  6. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Mobile-First Mentality Adoption Continues On There are a few things required – well, actually more than a few - that will be needed in order to ensure a smooth transition from m-dot to www-dot. If your desktop experience is being redesigned, or...

  7. How to Work When Nothing Seems to Work

    This is particularly important if you’re addressing the issue for the first time. Resistance to change can mean a lot of things in an online enterprise, because opposing forces can run on parallel paths and resonate from different business divisions.

  8. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Here are five things you can do today to ensure the recovery surge is going to pay off, and not send you back to the gray area of Panda. You see, this is exactly the time to analyze that surge in traffic to ensure you aren’t feeding Google the same...

  9. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    When you leave out that process, disastrous things can happen. And that you can identify your favorite author just by reading the first line of his or her posts. Similarly, I bet you can recognize your favorite television show by the first note of...