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  1. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. Search, social, content, and digital marketers probably agree it's an exciting time in...

  2. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Custom Audiences allows marketers to retarget Facebook users who earlier visited their websites or mobile apps, as well as combine first-party data such as customer emails, purchase data, and CRM data with Facebook's own targeting parameters to...

  3. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Then light those campaigns up in the first week of January. More search traffic means all of your competitors want a piece of that pie, too. The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4.

  4. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    The most interesting takeaway for B2B search engine marketers involves the correlation between content marketing and event marketing. Aberdeen's Lead Management research found that events account for an average of 7.4 percent of first touch...

  5. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    First we saw the rise of mega platforms like Facebook and Twitter. Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search.

  6. How to Hire (and Keep) Digital Marketing Talent in 2014

    Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search Marketing Practice Lead at Digitas. Use advanced LinkedIn search filters to maintain its awareness of...