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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    I’m writing this post to share some of the lessons and mistakes I learned from owning a search agency for more than 15 years. There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite...

  2. The Evolution of SERPs and User Behaviors

    The more they’ve used the search engine, the more they’ve realized that what shows up first may not exactly be what they’re looking for. As an industry, we talk a lot about Google (and search engines in general) getting smarter, and most of the...

  3. Drive Your Clicks In-Store With Local Inventory Ads

    This new ad type is the perfect way to reach users while they are moving from online search to an offline purchase. In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first.

  4. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    But first, some context. Scour your search queries for keywords that you don’t want to attract and turn them into negatives. Blending in on the Search Results Page Here’s a sad example of a "me-too" search results page: