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  1. Google Tries to Steal How-To Traffic in Organic Search Results

    The source for the step-by-step instructions was directly from the first organic link. When trying to come up with how-to items to search, my mind immediately went to food. The result used in this instance was the second organic search results...

  2. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    These errors result in a poor experience for users, and Google has said that sites that don't provide a good mobile experience may not be able to compete as well in the search results. Any difference in rank is likely due the local search results...

  3. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  4. Forget Big Content – Small Content Is Critical to Search Success

    Before you even begin to look at what data may be out there from a search perspective, it's important you get inside the head of those you wish to attract with the content in the first place. Read any popular digital marketing thought leadership...

  5. Videos Dominate Universal Search Results 65% of the Time [Study]

    Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from, like videos, images, maps, shopping results, and news. In its latest research, Searchmetrics studied the universal...

  6. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Search interest in the term "school supplies" also peaks the first week in August, the report said. School may have just got out for some, but that doesn't mean search marketers can take a break. Approximately 48 percent start shopping online in...