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  1. How to Work When Nothing Seems to Work

    This is particularly important if you’re addressing the issue for the first time. First, consider some of the symptoms that indicate a program has gone off the track. You are the specialist that’s been brought in to cure specific business concerns...

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    In the majority of cases, this is an excellent time investment; a lot of quick wins (and averted disasters) can be achieved as a result of this audit. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent...

  3. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? So now, Fabletics has a slightly tarnished page one branded search result. The new rules of selling and customer service are here, they’re social, they’re mobile, they...

  4. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...