SEO News

First Quarter

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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Reports First Quarter 2013 Results – Yahoo Investor RelationsYahoo reported revenue of $1.14 billion. Microsoft Reports Third-Quarter Results – Microsoft News Center"The Online Services Division reported revenue of $832 million, an 18% increase...

  2. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    CPC rates saw a general increase cross the board during the last quarter. Amazon Product Ads had the best conversion rates for Q4 2012, notably even beating its own numbers for the previous quarter. Q3 2012 marked Google Shopping first recorded...

  3. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    CI expects the deal to close within the first quarter of 2013. Google has acquired ecommerce solutions firm Channel Intelligence (CI). CI handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find...

  4. Avoiding the SEO 'Fiscal Cliff' – Justifying Investment With Metrics that Matter

    With 2013 upon us, and a fiscal meltdown promised by both sides of the political spectrum, many brands have been looking at tightening belts and wallets during the first quarter as they play a waiting game on consumer sentiment and spending.

  5. Paid Search Growth Continues to Slip, CPCs Down But ROI Improves in Q3 2012

    Mobile search spend increased 17 percent over the previous quarter and for the first time tablet CPCs surpassed desktop CPCs. Covario reports, “On a global platform basis, mobile advertising grew 17 percent in the third quarter when compared to Q2...

  6. Google Plans to Combine Mobile & Desktop Ads

    Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates. Then, they had no investors, analysts, or advertisers to contend with...