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First Mover Advantage

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  1. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    These new social PR venues such as TwitterChats and Google+ Hangouts allows brands of any size to gain that oh so coveted#FMA or first-mover advantage, the advantage gained by the initial ("first-moving") significant occupant of a market segment.

  2. CIVETS: New Global Marketing Opportunities in Emerging Economies

    For many entrepreneurs, they are an attractive alternative to investing in the BRIC countries, and offer an “early mover advantage” that is no longer possible in those four markets. Many economists advise making a move now to take advantage of...

  3. How to Successfully Use Advertising to Get into the Consumer's Consideration Set

    First Mover Advantage If you are the first company to be in the consideration set, you gain considerable advantage over any other company that might be considered. Let's look at an example of how being the first source of information can provide a...

  4. Avoid the Pitfalls of Mobile Marketing

    Those who start early will have a lot to gain in regards to first-mover advantage, and learnings over the competition. So take advantage of this area as an entry into mobile search. Remember the days of pay-per-minute plans for Internet access?

  5. Content Creation: About Journey, Not Destination?

    Your first-mover advantage is fairly limited in this case. It can be downright overwhelming when you realize that the big dogs have years, decades or more, of online content in the travel space. Travel Content: Big Dogs, Lucky Stars, No Small Feat?