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  1. Content Marketing Put a Man on the Moon, What Can it Do For You?

    It is an attitude to business (and to life) that emphasizes moving quickly when the time is right. Many marketers are over the moon about the 'new' concept of content marketing as a key component to SEO, few realize that content marketing has been...

  2. Crush Content Marketing in 2014: 5 Outside-the-Box Techniques That Get Results

    What if you're in a boring B2B niche, like insurance, you can use these headlines hacks to get more clicks ("7 Weird Ways to Save on Life Insurance. Don't be afraid to write first person headlines: For example, the most popular post ever on...

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Lisa had never been more grateful for a Saturday off in her life. Get to know them on a first-name basis. Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U...

  4. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    Don't ever leave your ad writing fundamentals behind, but January can be the perfect time to make your B2B PPC ads bigger than life. Then light those campaigns up in the first week of January. Ecommerce advertisers traditionally get to have all the...

  5. Pinterest Acquires VisualGraph to Boost Image Recognition

    VisualGraph will be Pinterest's fourth acquisition, and one of many strategic partnerships it has leveraged to integrate itself into the daily life of web users everywhere. VisualGraph was co-founded by former Googler Kevin Jing who worked on...