Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
AB: Optimizing search and social across multiple international geographies can be a challenge for many marketers who want to dominate global search rankings. DF: First off, make sure you have the lang tags (meta language tags) installed to tell us...
You could be optimizing either search campaigns or display campaigns and have multiple products vying for attention, not to mention mobile, international, reporting…the list goes on. Let’s All Speak the Same Language
While we don’t want to ignore language handling improvements Google has made for international and language-specific search queries this year, it is interesting that tweaks to its relevancy algorithms follows closely behind freshness, answers, and...
The 2012 Olympic Games provided a unique insight into the increasing popularity of international mobile search. It might not accurately represent day to day search trends, but the statistics do help illustrate the increasing popularity and...
There are hundreds of thousands of English speaking students who study abroad, those from the families of professionals, college students attending an international college for their bachelor’s, master’s, or doctorate, and those who study a...
But the language issue goes much deeper. An obvious difference is language. And a problem in any language is something to avoid. Many global companies manage paid search from one ivory tower, setting policies and even creative from HQ to be spread...
International Search First Orbit, a film made to commemorate the 50th anniversary of the first man in space, and celebrate the first International Day of Human Space Flight was featured on YouTube. Many websites in the UK today are feeling the...
International Social Media Marketing: Addressing Cultural Quirks Vkontakte.ru is proactive and it works around the language and encourages social interaction. If you want to search for profiles without logging in, no problem.
Most international marketing errors are caused by those infamous "unknown unknowns. In other words, use expert native-speakers of the target language in order to make this work -- expert in this sense means that they are specialist search marketers...
International Search Has The Web Diluted Language? The health industry has realized that local search marketing can have great benefits. Nachofoto, dubbed the world's first "Semantic Real Time Image Search Engine" is finally out of beta.
Social media networking sites continue to be one of the hottest commodities in the international online marketplace. Recent figures also compiled by WebCertain Publishing indicate that 2010 marks the first year in which Facebook users outnumbered...
International Search Marketing Year in Review in the Ukraine it stands for revolution. More International Search Ways To Avoid Wasting Money In International Rollouts One problem is that, unlike in the U.S.where English is the main language, there...
International Search Why analytics, keyword research data, competition, technical challenges, and e-commerce challenges are the most important factors for identifying potential international markets. Twitter Now Available In Seventh Language...
Work With an International Search Marketing Agency Here are the 15 top ways to avoid wasting money with international rollouts! Maybe you won't be able to reach them using international SEO methods in the early days because of the length of time it...
After eight years of international search marketing, I've never seen such a crazy year of news, growth and just plain fun as 2010. International search marketing is by no way without challenges, but it represents nearly 75 percent of all searches...
Optimization is getting more complicated every day, especially on the international level, and it won't get any easier within the next few years because of so many variations of search behavior by the users.
With the news that Google and Bing take some data from social media sources into account when they rank pages, it seems that now's the time to start factoring multilingual social media campaigns into your international search engine marketing (SEM).
International Search Google Earth Unwitting Star of International Relations, Again by Jonathan Allen How the Language of Search is Changing the Face of SEM by Paul Burani A clever solution to get every product indexed, in the right language, and...
If you plan to do international search marketing, create your subdomains per country. The debate rages on: international domains versus a sub-directory or folder structure. Trust: People in other countries actually want to see sites that are local...
