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  1. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Learning to speak SEO (and Google) in many ways is like learning a new language. First, that the PageRank you see and what Google uses are two different things. So, first of all, we see that PageRank does not rank web sites as a whole, but is...

  2. How Can Good PPC Managers Become Great PPC Managers?

    As PPC managers, we hail from a world laced with jargon – language most clients do not understand, nor do they want to try to. It's our job to boil down the results in a language they "get" – and that usually means tying it back to the business.

  3. So... You Think SEO Has Changed?

    Keyword research is still the same exercise in human behavior modeling and understanding how people are using language to search. Understanding which keywords are targeted, which keywords drive conversions, and which language improves conversion...