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First Impression

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  1. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Use this to provide the first initial impression on whether it makes sense to change the attribution model and also what channels should be looked at in conjunction. The search ecosphere offers many brilliant business intelligence and analytic...

  2. Google's Your Money or Your Life Search Quality Ratings: What Webmasters Need to Know

    Suddenly, YMYL affects a wide percentage of websites, and that is definitely well beyond what the first impression of a YMYL website would be. At first glance, you might feel like this new YMYL quality rating won't affect your website, because of...

  3. Google Penguin Got You Down? Work on Customer Service

    The interaction with a customer service agent, receptionist, or employee leaves a lasting impression. First, owners should recognize that one bad interaction doesn't kill a relationship. Many businesses suffered drops in their rankings with the...