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First Impression

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  1. Retailers Outspend Luxury Brands on Luxury Keywords in Paid Search [Report]

    The top retail spender was authenticwatches.com and they had the highest impression share, 8.72 percent. Based on the significant investment that advertisers are making in paid search, it is essential that we understand what their impression share...

  2. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    When it came to which device experienced the most impression growth, it’s no surprise mobile came out on top with a 60 percent change YoY. Over the first two weeks in January, Yahoo organic’s measurable share of all site visits dropped from 2.5...

  3. Actionable Insights You Can Find in Google Analytics Multi-Channel Reports

    Use this to provide the first initial impression on whether it makes sense to change the attribution model and also what channels should be looked at in conjunction. The search ecosphere offers many brilliant business intelligence and analytic...