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  1. The Difference Between App to App and Web to App Advertising

    Platform/App Store: iOS/Apple iTunes App Store, Android/Google Play Store, Amazon Appstore for Android, etc. While methods vary between platforms and stores when performing install attribution, the methods are very similar between Android and iOS...

  2. What You Can Learn From Google Analytics Mobile Reports

    Most websites will see the major players (iOS, Android, Blackberry and Windows Phone), but other lesser known operating systems may also feature here. Furthermore, you can use this report to justify why you might benefit from creating a mobile app...

  3. Driving Consumer Insights With Mobile Analytics

    This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. So if you're building an app for an iOS, Android, Windows Phone or whatever, it won't usually be written with HTML and CSS, but rather...

  4. Pros & Cons of the Top Mobile App Tracking Methods

    Android Referrer is a standard method for tracking app download provided by Google. Pros: ODIN provides standardization with an identifier that could be used across iOS, Android, and Windows Mobile. The Android Referrer provides reliable closed-loop...

  5. New Google Universal SERPs Layout Brings Apps to Forefront

    App Store Prices: Why Android Users Pay Double [Study] Android Market vs. Also the search tools feature allows you to filter the results depending on mobile app platform. Well, yes, this could be part of Google's recent move to combine desktop and...