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  1. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In April this year, Majestic released a new feature Topical Trust Flow, which promised "full web categorization. The feature has lots of potential: this article shows how it can be used to quickly identify multiple competitor news stories – stories...

  2. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. But having an understanding of your audience and what they need...

  3. Remarketing Across Ad Exchanges With DoubleClick Search

    This post will walk you through DoubleClick Search's Display Remarketing from search ads feature. How DoubleClick Search's Remarketing Feature Works How to Use This Feature Although I position this feature as a means to an end (to set up basic...

  4. Forget Big Content – Small Content Is Critical to Search Success

    Before you even begin to look at what data may be out there from a search perspective, it's important you get inside the head of those you wish to attract with the content in the first place. The best way to surface these ideas is as part of a...

  5. Marin Software Stakes Claim as First Google API Partner to Support RLSA

    Marin Software is staking its claim as the first Google API partner to support the latest retargeting technology from Google AdWords, remarketing lists for search ads (RLSA). Advertisers can also take advantage of Marin Software’s "Audience Connect...