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  1. AdWords Retiring Regular PLA Campaigns in Favor of Shopping Campaigns

    A "bid simulator": Google AdWords said this feature will "provide more actionable insight into your PLAs" that can "estimate how bid changes could impact your impressions, clicks or costs. AdWords first introduced Shopping campaigns to a test group...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    My favorite feature is being able to analyze where the visitors go when they leave the site. I recommend ad testing as one of the first things you should optimize and crowdsourcing your competitors ads is a great place to start.

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Or maybe there’s even an “uber feature” that could create a meaningful differentiator for your products. Design your next CRO test – or your first CRO test – with insights galore by leveraging new tools along the way in a simple, four-step web...

  4. Facebook News Feed Now Shows Content From Pages That Tag Pages You Follow

    This announcement follows on the new trending feature Facebook launched in January. However, one significant downside to this feature is that spammers could potentially start tagging popular Pages within their own posts, in the hopes of showing up...

  5. New BloomReach Tool SNAP Personalizes Site Search, Navigation for Shoppers

    The products chosen to be boosted will be presented as the first options in the results for that query. Through BloomReach technology, the autosuggest feature builds on its predictive search results, which offer a “deep understanding of your...