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  1. Social Customer Service Secrets to Avoid Negative Search Results

    Most marketers and public relations professionals are on board with social media, but now it’s time for sales and customer service to say goodbye to old-school practices of dialing for dollars. We research someone online before agreeing to a first...

  2. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    Approximately 48 percent start shopping online in preparation for school three to four weeks prior to the first day of school, and about 31 percent do so two months prior. Search interest in the term "school supplies" also peaks the first week in...

  3. Doodle 4 Google 2014 Winner Invents Water Purifier to Make the World a Better Place

    In addition to being the first animated Doodle 4 Google winner and appearing on Google's homepage all day today, she won a $30,000 college scholarship for herself and a $50,000 Google for Education technology grant for her school, Island Trees...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    There isn’t a great amount of content written specifically about our product, but we wanted to get in front of moms reading articles related to raising kids (pre-school aged, specifically). The first thing to jump out at me was the amount of...

  5. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    She also received her master's in economics from the University of California, Santa Cruz in 1993 and a Master's in Business Administration from the UCLA Anderson School of Management in 1998. Kamangar was the first non-engineer at Google, and...

  6. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Google is also working on machine learning and training their systems to be able to comprehend and read at an elementary school level, in order to improve search results. Matt Cutts kicked off day two at Pubcon with another of his signature...

  7. Google in 1998: New Easter Egg Takes You Back in Time

    While you can't do a search in the old school Google, it is amazing to see how far the search engine has advanced from the 10 blue links to more dynamic search engine, providing universal search items like images, video, and news.

  8. 6 Tips For Hiring a Real Social Media Marketer

    Old School Methods of Managing Media Work I'll be working with her for her first 30 days to train her to best achieve the company's marketing objectives. If you're in any field related to Internet marketing, you should be spending all day on social...

  9. Gaining Publicity With Social Talk Shows: Google+ Hangouts and Twitter Chats

    Old school publicity looks something like this: These new social PR venues such as TwitterChats and Google+ Hangouts allows brands of any size to gain that oh so coveted#FMA or first-mover advantage, the advantage gained by the initial ("first...

  10. Converged Media in Marketing Starts With Breaking Down Silos

    Worse yet, no school is teaching this at any level that's meaningful," Forrester said. There are likely a whole lot of processes in place currently, based on the old school thinking. These were among the questions raised by the Creating Campaigns...

  11. Google Doodle Honors Social Work Pioneer Jane Addams and Hull House in Chicago

    The night school for adults eventually became what we now know as continuing education classes, which are taught in the evenings at many universities and colleges. She was the first American woman to win the prestigious Nobel Peace Prize, doing so...