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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Next, I met one of the first true organic SEO pioneers though a mutual client and the rest was history. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and...

  2. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Free cleaning with first visit And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. The business that wins AdWords is the one that can afford to spend the most for a click.

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    By looking at their tactics, they found that the last-click attribute unfairly assigns the credit to direct or pull channels (example, SEM), where the first-click attribute unfairly assigns credit to awareness or the push channels (for example...

  4. How to Solicit Feedback from Prospects and Customers

    From First Click to Follow Up One of the first and most important goals of my PPC campaigns is to start a dialog with my prospects. Lots of survey tools that interact with website visitors, chat boxes, help desks, click-to-call features can enable...

  5. SEO Website Audits: Everything You Need to Know Part II

    A detailed and analytical write-up explaining to you the issues found and why they are issues in the first place. The Free Audit While there are legitimate and even legitimately good SEOs performing site audits for free as part of a service or to...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    First and foremost. If you hover over the icons in the lower right corner of a post with a high plus count, you will see that you have the option to click and see the activity on that post. Click and the post flips over to show you a list of the...