SEO News

First Category

  1. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages. Focusing on benchmarking non-ranking URLs by page type...

  2. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a category of phrases," Adams said. Telling a marketer that somewhere, something ranks first base.

  3. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...

  4. The Smart Way to Optimize Your Amazon Sales Strategy

    Before you start writing any content, check what the character limits for that product category are, since they can vary a fair bit. Not all product categories are eligible (e.g.books is a closed category) and only products that win the buy box are...

  5. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    To get started, create a broadly-focused test that asks users how they would shop for products in your category. Next, do a narrowly-focused test on your website, screening only for users that are likely to shop for your category of services.

  6. Google AdWords Search Funnels Attribution Modeling: Think Hard Before You Act

    Every model in AdWords fits into this category. If being present in the first stage wasn't important, then you want to know which keywords (and ads) were present as final-stage influencers. But what if the first click was important, but not the...

  7. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    Remove the In-App game category from your campaign. More than likely, you don’t want any traffic from any games so just go ahead and remove this category. Here's a screenshot of this in-app game category in the AdWords interface:

  8. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Then, use Facebook advertising to re-engage the product-category page visitors on with a tailored creative, incentive, or offer to help stimulate action or conversion. Simply create a new Custom Audience based on a segment of website visitors who...

  9. How to Implement Adjusted Bounce Rate (ABR) via Google Tag Manager [Tutorial]

    For our example, use "Time" as the category, "30 seconds" as the action, and "User remained on site for 30 seconds" as the label. Enter a category, action, and label (label is optional). If not, you should check out the tutorials listed above to...