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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. For the first time in the study’s history, mobile ad revenues were broken into search and...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    Group similar users together into multiple remarketing lists derived from a basic structure (e.g.category, brand, product). If you're new to remarketing, I suggest you focus on the highest-impact strategies first, and ensure you have large enough...

  3. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Now when we run across a popular post related to that general category, we follow all of the active people on that post directly into our Parenting & Kids Circle. First and foremost. If you're going to be going through a large following like...

  4. Travel PPC: Top Advertisers, Keywords & Destinations [Report]

    Search marketing intelligence company AdGooroo has released its annual report providing insight into U.S.travel advertising, which was the seventh highest spending paid search category last year. The most notable differences from 2012 to 2013 were...

  5. Top Brands Now Testing Pinterest Promoted Pins

    Now, Pinterest is taking the test into the next phase with a group of leading brands that will try promoted pins advertising for search and category feeds. We first learned about Pinterest’s plans for promoted pins in September 2013.

  6. How to Identify Non-Ranking URL Page Types Using Google Site Search

    Quickly clicking through the Costco site, it's obvious that they use the sortBy parameter to invoke the sorting functionality for product category pages.http://www.costco.com/auto-tires.html? Focusing on benchmarking non-ranking URLs by page type...

  7. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    Google may start to group phrases together in the future due to Hummingbird that say there's 300 monthly searches overall for a category of phrases," Adams said. Telling a marketer that somewhere, something ranks No.is first base.

  8. Search Ad Revenues Hit $18.4 Billion in 2013 [Report]

    Search accounted for more revenue than display and mobile combined in 2013, and that declines in the overall share is due "to growth in Mobile and Mobile Search, which is included in the Mobile category," according to the latest IAB Internet...