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  1. Yelp Trends Reveals What's Hot or Not Locally, But Beware of Unreliable Data

    Given the company's current track record, however, it's wise to be skeptical about basing your business around what Yelp says is trending. Yelp Trends can also help a business owner expand into related territory to try and keep up with the changing...

  2. Using Majestic's Topical Trust Flow to Find Online PR Opportunities

    In the travel industry, Airbnb.com is one such superstar - due to the disruptive nature of their business model and a sound PR strategy. Majestic's Dixon Jones said at the time, that the new Topical Trust Flow would be a huge leap forward not only...

  3. How to Optimize Your Content Strategy With Social Listening

    How that content is used is dictated by your business model, but the fact is, content plays a role in getting users to your website and getting them to come back for more. Due to the very broad nature of yoga, many people on Twitter are talking...

  4. Top 10 Skills That Separate Real UX Designers from Wannabes

    Ground: 6-10 business days Users lack the knowledge regarding how long it takes to prepare the product for shipping, when the shipper will pick up the product, if the shipper's "business days" include Saturdays, etc.

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Both have an abundance of resources for anyone who has started a new business or for anyone who is contemplating doing so. My favorite example of this is how American Express targets entrepreneurs and small business owners through their online...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve target audiences 24/7, and not just during business hours. Mobile is preferred over the PC for executives conducting research...

  7. SEO Website Audits: Everything You Need to Know Part II

    Small business owners can also benefit greatly from this type of audit, but they need to understand it is in an investment, not an expense. A detailed and analytical write-up explaining to you the issues found and why they are issues in the first...