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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and interview process. Two years later, referrals were the lifeline of the business, and clients were happy...

  2. Do Weak Links Reveal Powerful Opportunities?

    Links pointing to each domain are algorithmically assigned to a primary topic – arts, business, computers, health, home, and so on. The first domain we have highlighted, Dartagnan.com, has strength in specific topics – "home," "recreation," and...

  3. Deal With the Big Rocks First

    This research also helped the company focus their business strategy around solving these key customer problems instead of selling solely on price. However, you need to make sure your site is good enough first, before optimizing it - otherwise, you...

  4. Drive Your Clicks In-Store With Local Inventory Ads

    If your business or client has a physical store, then these ads are a great addition to any marketing campaign. In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first.

  5. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    And the business that can spend the most for a click, in the long term, is the one that monetizes that click most efficiently. But solving your AdWords problems will allow you to perform an accurate stress test on your business, so you can identify...

  6. "Content Performance Marketing" – 3 Steps to Future Success

    Dive into the seasonality of your business, and understand when you need to ramp up content based on things like holiday shopping seasons – when the demand is higher for retailers’ content. That’s going to be different for every business and each...

  7. Former Google Employees Launch Adult Entertainment Search Engine

    And unlike its mainstream counterparts, Boodigo is not in the business of gathering user intelligence. The search engine contains a double process of verification, which works to first find the proper content based on the search terms and then...

  8. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    If your desktop experience is being redesigned, or your business is transitioning to a mobile-first point of view, you’ll want to discuss what you need to consider when migrating your stand-a-lone mobile website into your existing desktop website.

  9. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    Most business owners are way too close to their own websites to objectively review their content, user experience, ad situation, etc. You see, this is exactly the time to analyze that surge in traffic to ensure you aren’t feeding Google the same...

  10. Don’t Forget to Invest in Content (Not Just “Content Marketing”)

    Understand how the site's information architecture conveys the company's business goals and purpose. It's not traditional "content creation" where we write up your products and list your service, but it's a content person's user- and brand-focused...