SEO News

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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    For the first time in the study’s history, mobile ad revenues were broken into search and display categories. One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first...

  2. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    I wrote about this disturbing situation after seeing it many times since February of 2011 when Panda first rolled out. There’s nothing like hitting a Web page for the first time and immediately seeing a video trigger with audio.

  3. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Next, I met one of the first true organic SEO pioneers though a mutual client and the rest was history. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    First, many users still use their laptop or desktop computer to access the Internet. A brand’s first step to prepare for this shift is to simply have a mobile app. After all, most major companies have both a mobile app and a website, and in general...

  5. 3 Must-Know Findings About Cross-Channel Attribution

    Of those surveyed, 23 percent indicated that they still use a single-touch (first or last) attribution model to credit channels. Attribution continues to be a struggle for the modern marketer. While there have been technological advancements that...

  6. Deal With the Big Rocks First

    However, you need to make sure your site is good enough first, before optimizing it - otherwise, you’re just polishing a turd. The point of the story is that you must start by making sure you focus on the big stuff, first.