SEO News

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  1. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits, reviewing existing strategies, and finding elements to fix, in order to create solid ground for new efforts to take root.

  2. Marin Software Adds Support for Russia's Largest Search Engine

    This latest news from Marin follows a string of announcements, including support for Google Shopping campaigns, as well as news that Marin would be the first Google API partner to support RLSA, or remarketing lists for search ads.

  3. Social Customer Service Secrets to Avoid Negative Search Results

    We research someone online before agreeing to a first date — is he a deadbeat? Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here, they’re social...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    The first two questions that typically get asked are: Who is going to create the content and who is paying for it? Understanding the company dynamics, how all of the pieces fit together, and who the players are is an essential first step before any...