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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Next, I met one of the first true organic SEO pioneers though a mutual client and the rest was history. Make sure the business has enough recurring revenue to support the salary you offer the first few hires and do a complete background check and...

  2. Android’s New Feature Paves Way for Apps Replacing Web

    First, many users still use their laptop or desktop computer to access the Internet. A brand’s first step to prepare for this shift is to simply have a mobile app. After all, most major companies have both a mobile app and a website, and in general...

  3. 3 Must-Know Findings About Cross-Channel Attribution

    Of those surveyed, 23 percent indicated that they still use a single-touch (first or last) attribution model to credit channels. Attribution continues to be a struggle for the modern marketer. While there have been technological advancements that...

  4. Deal With the Big Rocks First

    However, you need to make sure your site is good enough first, before optimizing it - otherwise, you’re just polishing a turd. The point of the story is that you must start by making sure you focus on the big stuff, first.

  5. The Evolution of SERPs and User Behaviors

    Users first gravitated to the top left corner of SERPs and scanned horizontally to read more about what was in that listing specifically. Everyone has, at least once, clicked on the first listing only to realize it wasn’t right.

  6. Drive Your Clicks In-Store With Local Inventory Ads

    In the U.K.percent of transactions still happen in-store, despite more and more people doing their research online first. Local inventory ads are a new version of a product listing ad. As well as the price, title, and image, these ads will also...

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    But first, some context. Free cleaning with first visit is "Oh, I tried AdWords. It didn’t work for me. I’m biased, certainly, and I understand that AdWords isn’t an appropriate advertising medium for every business, but the truth is that many...