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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Even when people implement it right the first time, they don't keep it correctly implemented when, for example, lots of different people are touching the site. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and...

  2. 3 Killer Survey Questions to Generate Useful Content For a Link Building Campaign

    You've got to ask their permission first and that's where you'll be in trouble if you haven't asked the next killer question. However, that material may not be complete – a client's knowledge of their own customers is often far from perfect.

  3. Mobile Advertising Measurement: Winning the Long Game

    Mobile apps that require a user to first register (i.e.create a user profile, before enabling the full functionality of the app), measuring the completion of the registration allows you to distinguish users who have a genuine interest in using...

  4. Forget Big Content – Small Content Is Critical to Search Success

    Before you even begin to look at what data may be out there from a search perspective, it's important you get inside the head of those you wish to attract with the content in the first place. The best way to surface these ideas is as part of a...

  5. Videos Dominate Universal Search Results 65% of the Time [Study]

    At first there seemed to be more diversity in the news, but this has stabilized at a lower level after Hummingbird. Since its inception in 2007, universal search results have have morphed to show a multitude of choices for searchers to choose from...

  6. Google Censorship Ruling in Canada Has Worldwide Implications

    Google, today, is like a library catalogue of available knowledge; while different countries may choose not to make certain knowledge available, people should be able to know it exists in the first place – and the best way they can do so is...