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  1. Search Engines & Opinions: Just How Trustworthy Are Search Results?

    Many SEM firms offer services around this topic. However, the traffic isn’t nearly as powerful as the effect search results have on public opinion. People use search engines when they want to have an informed opinion.

  2. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    Will this present more opportunity for other analytics firms to enter China – the world’s biggest Internet population at more than 485 million users? SEM Tools to Target China In Asia Pacific, Australia and New Zealand has undergone the Yahoo...

  3. Reputation Management: PR vs. Search vs. China’s Water Army

    As a brand marketer targeting China, it's easy to get local PR firms that hire the water army - better known in Chinese as “Shui Jun” - to post positive comments about your company or negative comments about a competitor on the Internet under the...

  4. Search Week in Review for Oct. 30, 2010

    Canada's Yellow Pages Group Buys Trio Of Digital Ad Firms - paidContent SEM Basics Here's a roundup of this week's columns and news stories for the week of Oct.to 29, as reported by Search Engine Watch, as well as search news and tips from around...

  5. No Yahoo Re-org This Week; 'Creepy' Google; Google Buys BlindType & More [Search News Roundup]

    More than 50 of the largest Web ad firms will take part in a potentially far-reaching program launching today. Here's how SEM can amplify your marketing message across offline and online channels. Gone are SVP of Media Products and Solutions Jeff...

  6. BlueGlass Merges SEO/SEM firms 10e20, Search&Social, Brent Csutoras, Second Step Search

    The landscape for smaller SEO and SEM firms is starting to change. 10e20, Search Brent Csutoras provided social media, online marketing and SEO expertise; 10e20 specialized in social media and search marketing; and Second Step Search was an...

  7. Q&A with Marc Poirier, Co-Founder and CMO of Acquisio

    Prior to Canalytics, he held various e-marketing management positions for technology and software companies that include Komunik - a Relational Marketing software vendor, Cognicase - a Canadian leading IT consulting and systems integration firms...