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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    For years the SEO industry has outpaced new SEO talent, creating a wide talent gap. So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level...

  2. How to Deal With Search Marketing Burnout

    For example, moving from paid search to SEO, from SEO to social media management, or from social media to content marketing or writing would all be easy transitions that lead to new challenges. I personally moved from paid search to SEO and content...