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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    So if you are in the market to buy or sell digital marketing talent, credentials and certifications matter; even at a higher executive level to have a high level understanding of the basics of SEO terminology, reporting and best practices will...

  2. How to Deal With Search Marketing Burnout

    For example, moving from paid search to SEO, from SEO to social media management, or from social media to content marketing or writing would all be easy transitions that lead to new challenges. I personally moved from paid search to SEO and content...