SEO News

Firm Sem Search Marketing Industry

  1. Reputation Management: PR vs. Search vs. China’s Water Army

    In the search world, this is done in more subtle ways through buying competitors keywords or taking advantage of a competitor’s PR crisis to run SEM campaigns in your favor. Early this month, Omnicom Group’s PR firm Fleishman-Hillard unveiled its...

  2. Enter the Search Engine Watch Awards by July 17, 2009

    Best SEM Technology Platform for SMBs The SEW Awards will honor 14 outstanding search marketers, search engines and technology providers, as judged by a panel of industry experts and the Search Engine Watch editorial staff.

  3. What Should You Do When You Get Canned?

    The Internet and SEM world have afforded many opportunities for professionals in a non-traditional career progression. True, we're in a young industry. Because we're in such a young industry, it seems much of the old-school teaching practices have...

  4. Search Engine Industry has its own Version of March Madness

    And approximately 5,000 marketers, corporate decision makers, web developers and search engine marketing (SEM) specialists and rookies, including pay-per-click (PPC) advertisers and search engine optimization (SEO) consultants, attend SES New York...

  5. Build Your SEM Network -- Get LinkedIn

    In response to my column on SEM career development, several readers asked what they could do to get a job or enhance their career as a search professional. You can join professional groups, alumni organizations, industry conferences, and corporate...

  6. Where's The ROI?

    Just like the car repair industry has good guys and bad guys, so does SEM. Get some help from a reputable SEM firm, test the waters, and learn how to use the analytics program best suited to your needs and business.